PRN: Digital Brand Architects Forms Strategic Partnership in Europe
Digital Brand Architects Forms Strategic Partnership in Europe [05-June-2012] NEW YORK, June 5, 2012 /PRNewswire/ -- New York-based agency Digital Brand Architects, DBA, is excited to announce an exclusive partnership with Talent Agency, a Paris-based talent agency that manages Europe's elite online influencers.
Digital Brand Architects Forms Strategic Partnership in Europe
NEW YORK, June 5, 2012 /PRNewswire/ -- New York-based agency Digital Brand Architects, DBA, is excited to announce an exclusive partnership with Talent Agency, a Paris-based talent agency that manages Europe's elite online influencers. The two trailblazing agencies will now work hand-in-hand to leverage their combined strengths and capabilities, cross-promote their stables of online talent, and stimulate new opportunities and improve competitiveness in the American and European markets.
"As we near our two-year anniversary andÂ the exponentialÂ amount of growth and innovation in this space continues to propel us towards unlimited opportunities, global expansion is key," said Karen Robinovitz, Co-Founder and Chief Creative Officer for DBA. "By strategically and synergistically partnering with our European counterpart, we plan to bring new global opportunities to our roster of talented influencers as well as leverage Talent Agency's division of digital content creators as we continue to break new ground here in the U.S."
Founded in 2010, DBA is a next-generation digital marketing consultancy known for innovative digital strategy and execution as well as for pioneering the first management monetization model for online publishers. By managing over 60 tastemakers solely in the online space, DBA has revolutionized the traditional talent management model and has transformed online influencers like The Glamourai, Honestly WTF, From Me To You, Sea of Shoes and Atlantic-Pacific into thriving media properties and household names. DBA negotiates lucrative partnerships and contracts for its clients, which include national television deals and commercials, global advertising campaigns, and high-profile brand ambassadorships, as well as consults on and develops their personal brands, shapes public profiles and expands influence beyond the blogosphere.
"I am delighted to be partnering with DBA because of their unparalleled expertise in the digital space and proven track record in working with the American luxury, fashion, beauty and lifestyle industries," said Elodie Jacquemond, CEO of Mr. and Mrs. Jones and Son, a digital agency in Paris, and co-founder and Talent Manager for Talent Agency. "Indeed, this alliance will allow theÂ EuropeanÂ talent we work with to be exposed to a broader range of brands and companies as well as work closely with the talented DBA team."
Launched in August 2010, DBA is a digital marketing consultancy with two dedicated arms, one for innovative strategy and execution across the digital space and the other for online talent management, representing top tier bloggers and online content producers. Through 25-plus years of experience, DBA has developed unparalleled relationships with top brands, companies, magazine and media properties, and influencers across multiple industries and segments. The media division guides brands in integrating the latest in multi-platform online and interactive technologies with traditional public relations and marketing communications. The management division represents the top online influencers in the fashion, beauty, and lifestyle space.
About Talent Agency:
Founded in 2011 as a division of Mr. and Mrs. Jones and Son, Talent Agency is composed of new creative talent agents and the influencers they represent. The agency offers a variety of services that are designed to maximize the relationship between their clients and the brands they work with. Composed of two experienced agents and business experts in the fashion, beauty and luxury brands, Talent Agency offers services including product placement, sponsored content, event appearances and hosting, video production, and social networking strategy, as well as integrated marketing and PR partnerships with brands throughout Europe. Currently, Talent Agency represents Sushi Pedro, Marie Luv Pink, La Revue de Kenza and Mode Trotter.