PRN: J.Crew And Lane Crawford Announce Retail Collaboration Bringing J.Crew To Asia
J.Crew And Lane Crawford Announce Retail Collaboration Bringing J.Crew To Asia
- With Photo
NEW YORK, June 11, 2012 /PRNewswire/ --Â J.Crew, the iconic American retailer and Lane Crawford, Asia's leading designer specialty store, are excited to announce a strategic partnership, providing customers in Asia with special access to the J.Crew women's and men's collections through Lane Crawford's retail and online stores.
Beginning in October 2012, a curated selection of the J.Crew Autumn/Winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores, allowing customers throughout Hong Kong and China to shop J.Crew in a retail environment outside North America for the first time. This project is the first-ever collaboration for J.Crew with Lane Crawford. The partnership will debut at the Lane Crawford ifc mall in Hong Kong and the Seasons Place store in Beijing, as well as on lanecrawford.com, providing a new and exclusive positioning for both brands across Greater China.Â
Millard Drexler, J.Crew's chairman and CEO says, "We always want to work with the 'best of the best,' and Lane Crawford was at the top of our fantasy list. When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J.Crew to Asia."
Andrew Keith, Lane Crawford's president adds, "We are thrilled to be collaborating with J.Crew on this first-ever, unique multi-channel project.Â J.Crew is renowned in the US for bringing together an exceptional level of quality and distinctive styling, paired together with Lane Crawford's exclusive edit, we are very excited to offer this unique experience to the Hong Kong and China markets."Â Â
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