PRN: New Warrior Away Kit Celebrates Liverpool's Nautical Heritage
New Warrior Away Kit Celebrates Liverpool's Nautical Heritage [11-June-2012] WILMSLOW, England, June 11, 2012 /PRNewswire/ -- Cutting Edge Design Gives a nod to the City's Golden era Warrior has paid tribute to the city of Liverpool's maritime roots, unveiling the Club's new 2012/13 away kit.
New Warrior Away Kit Celebrates Liverpool's Nautical Heritage
WILMSLOW, England, June 11, 2012 /PRNewswire/ --
Cutting Edge Design Gives a nod to the City's Golden era
Warrior has paid tribute to the city of Liverpool's maritime roots, unveiling the Club's new 2012/13 away kit.
Following the successful launch of the inaugural Warrior Liverpool FC home kit, the away strip is also built around the theme of 'modern tradition'.
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Head of Warrior Football Richard Wright comments: "The away kit draws strong parallels from the uniforms worn by the Liverpool dockyard workers who plied their trade at the Mersey Docks - the world's most influential ship building at the turn of the 20th century."
Specifically inspired by the kit worn between 1900 and 1906, the away shirt features a prominent yoke detail set over a distinct colour palette of black and raven grey.
Fully embroidered to match the new home kit, the amber yellow Liver Bird emblem sits prominently on the away shirt as the Club's crest.
As with the new home kit, the away version has been designed using Warrior's revolutionary apparel system, War-Tech. At the heart of War-Tech lies ScafÃ©, an innovative, antimicrobial fabric made with coffee grounds. As well as being environmentally friendly, ScafÃ© is fast drying, assists with odor control and provides UV protection.
To further ensure the highest level of performance, the main body of the Liverpool FC away shirt is designed with durable water resistant technology to reject external moisture and help maintain dryness. Under-arm four-way stretch mesh fabric also enables full-range movement, functionality and air flow to help regulate body temperature in key heat areas during games.
In the UK, the kit will be available to purchase online at http://www.warriorfootball.com
Warrior will unleash its European kit in July.
Headquartered in Warren, Michigan, Warrior is recognised as one of the sports industry's leading manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for football, lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, the Warrior brand has been changing the face of sport since its inception, creating performance technology that redefines how the game is played on the pitch and most importantly how the game is viewed off it. Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston based Brine Sporting Goods further established Warrior as the dominant force in the lacrosse world.
A new central hub for Warrior Football has been set up in the heart of football territory, the North West of England, equipped with a team of product and marketing experts hand-picked from the football industry.
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields
As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities managing over 20 projects all-year round in education, social inclusion, health and sports development. Its contribution was recognised by the award of a Community Mark from Business In The Community
Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.