PRN: Wallis Announces the Return of its 1923 Heritage Collection

Wallis Announces the Return of its 1923 Heritage Collection [12-June-2012] LONDON, June 12, 2012 /PRNewswire/ -- Wallis, a prominent British fashion brand for women, has announced the return of its 1923 Heritage Collection.

Persone About Wallis, Wallis Announces, June
Luoghi Londra
Organizzazioni Victoria Chappell Press Officer Arcadia Group Ltd
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12/giu/2012 12.49.33 PR Newswire Turismo Contatta l'autore

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Wallis Announces the Return of its 1923 Heritage Collection

 
[12-June-2012]
 

LONDON, June 12, 2012 /PRNewswire/ --

Wallis, a prominent British fashion brand for women, has announced the return of its 1923 Heritage Collection. The collection takes a modern approach to the classic trends of the 1920s and the Art Deco era.

The 1923 Heritage Collection incorporates intricate detailing and trims into elegant, wearable pieces for the modern woman. The collection combines contemporary tailoring with vintage styles that transition effortlessly from day to evening.

Included in the collection is a range of women's dresses. A standout piece is the little cream dress- the spring/summer equivalent of the classic 'little black dress' that's so popular in winter. Also perfect for balmy summer evenings is the collection's drawstring waist dress with its ladder sleeve detailing.

For eveningwear, the collection features a backless, silver sequined dress with a contemporary silhouette and vintage-inspired capped sleeves. Or, for a more versatile option, there's the silver sequin mini skirt that can be paired with a range of tops.

The driving concept behind the collection was to create the perfect looks for a spring or summer event, such as a wedding, a day at the races or a summer party. However, the versatility of the collection also allows women to wear each piece as part of their everyday wardrobe; they are not limited to special events.

The collection's designer, Sital Mehta, said: "These dresses are timeless, they suit different body shapes and all age ranges can wear them. This collection is about real women - these dresses are perfect for someone who wants to look glamorous and feel comfortable at the same time."

Sital Mehta created the collection with spring and summer in mind. Thus, its colour palette features the soft neutral tones that work so well during the warm weather months. The creamy tones create a natural, minimalist look while remaining distinctly feminine.

Helping give the collection its depth is the rich combination of fabrics used to create the garments. It features light chiffons, georgette, moss crepes, sequins and beading. These fabrics work together to form a naturally cohesive point of view for spring and summer.  

The collection is best described as feminine, glamorous and modern. Its many pieces exude an air of sophistication, while also remaining relaxed and effortlessly chic.

About Wallis:

Wallis is as an aspirational, premium high street brand. The brand has a strong British heritage - first store opened in Islington 1932.

At the heart of Wallis is an understating of real women. It believes in women as individuals not stereotypes and it wants women to look and feel the best they can. This is reflected in the brand's design philosophy. Wallis design clothes that allow real women to look great - clothes that combine the fabric and cut with their natural curves. It offers a range of women's clothing, including fashion tops, women's dresses, trousers and knitwear. It also offers a petite clothing line.

Wallis dresses today's woman with distinctively designed clothes for a modern contemporary look that makes her feel confident and special, whatever the occasion. Interpreting trends for the fashion conscious 35+ woman and offering clothes that reflect the spirit of women today.

Quality of fit and fabric is paramount as it's the brands aim to provide a welcoming and enjoyable shopping experience.

PR Contact:
Victoria Chappell
Press Officer
Arcadia Group Ltd
70 Berners Street
London
W1T 3NL
+44(0)2072912392

http://www.wallis.co.uk

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