PRN: Topman Showcase SS13 Design Collection at London Fashion Week
Topman Showcase SS13 Design Collection at London Fashion Week
LONDON, June 20, 2012 /PRNewswire/ --
Topman debuted its SS13 Design collection at London Fashion Week as part of the new 'London Collections: MEN' showcase (June 15-17). The fashion show took place at 12pm BST/13:00 CEST/4am PST/ 7am EDT.
Topman Design is the brand's in-house designed premium collection. It is now in its 7th year and can be found exclusively in global flagship Topman stores as well as online at Topman.com. The collection has become a distinguished wholesale brand in itself and appears throughout Europe, the Far East and New Zealand.
While Men's Day is now an established feature of the London Fashion Week schedule, the new 'London Collections: MEN' showcase spanned across three days, exhibiting a growing interest in men's fashion and local menswear designers.
Topman Design Director, Gordon Richardson, said: "No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over three glorious days, now has the space to breathe, flourish and generate the buzz that will put its talented rising men's fashion stars firmly on the international fashion map."
The last Topman Design collection featured a range of sharp edge suits, embellished silk shirts, shorts, jackets and bold prints. Speaking to its wide appeal, an eclectic range of male celebrities, including professional athletes, actors and musicians, were seen wearing pieces from the collection.
Tim Blanks, Contributing Editor of Style.com and a member of the British Fashion Council's Menswear committee, commented: "NEWGEN MEN mix this season testifies to the unique personality that's evolved in British Menswear. Aside from the real breadth and depth, I doubt that any other fashion capital could confidently field a men's team with this much quirk."
Topman also encouraged people to get involved via Twitter with its SS13 Tweetwalk. Moments before the model hits the catwalk, @TopmanUK tweeted a photo of the outfit exclusively for its Twitter followers.
Every London Fashion Week Twitter users can join the conversation by using the #TOPMAN hashtag, and the best tweets will be RTd to an audience of over 35,000. These RTs will also feature alongside a live stream on the homepage of Topman's UK and global sites, which reach over 100,000 people a day. The aim is to get #TOPMAN trending worldwide on Twitter and Google+.
Topman offers the latest in men's fashion encompassing a range of styles to suit every shopper. Topman's extensive men's clothing collection embraces everything from the latest men's fashion trends to classic pieces, and extends to men's shirts, jeans for men, suits for men, such as skinny suits and slim fit suits, mens chinos, shoes, accessories and formal wear.