PRN: Study Defines New KPI Model For Facebook Ad Effectiveness
Study Defines New KPI Model For Facebook Ad Effectiveness
- Research from Resolution Media and Kenshoo Social Reveals How Much is Too Much
CHICAGO, June 21, 2012 /PRNewswire/ --Â Global digital marketing leaders Resolution Media (http://www.resolutionmedia.com/) and Kenshoo (http://www.Kenshoo.com/) published a new report today that details extensive research on Facebook ads and provides actionable tips for advertisers seeking to improve the performance of their social media campaigns.
"Exposure Rate," a new metric to measure targeted engagement on Facebook, takes center stage in this report, based on a year-long study that analyzed global data spanning 65 billion Facebook ad impressions and 20 million Facebook ad clicks. The findings represent a wide range of brands and categories including entertainment, finance, retail, and insurance, among others.
Key highlights of the report include:
"Social media has quickly become one of the preferred channels for brands, and when done! right, can foster meaningful relationships between brands and consumers in ways that were never before possible," says Alan Osetek, president of Resolution Media. "The purpose of this study was to define what 'doing it right' means in terms of measureable actions and outcomes, and giving marketers a model for demonstrating effectiveness."
Sivan Metzger, general manager of Kenshoo Social adds, "With new channels and ad formats come new tracking capabilities. And with new tracking capabilities come new data points. With new data points come new insights. And with new insights come new key performance indicators. This study is the first in a series from Kenshoo and Resolution Media to surface KPIs and help brands define a new measurement paradigm for improved social media investments."
The complete report, entitled Social Media Insights Part 1: Metrics That Matter, can be downloaded at www.ResolutionMedia.com/white-papers/SocialMediaInsights or www.Kenshoo.com/SocialMediaInsights.
ABOUT RESOLUTION MEDIA
ABOUT KENSHOO SOCIAL
Resolution Media Contact: