PRN: just-food and Symphony IRI Webinar: What Role do Promotions Have in Frugal Times?

26/giu/2012 11:39:33 PR Newswire Turismo Contatta l'autore

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just-food and Symphony IRI Webinar: What Role do Promotions Have in Frugal Times?


BROMSGROVE, England, June 26, 2012 /PRNewswire/ --

Symphony IRI joins just-food for the second time to host an exclusive webinar on 3 July.

FMCG analysts Symphony IRI and, the leading international news and analysis website for the food industry, will discuss the role of promotions as manufacturers and retailers try to attract class-conscious consumers across Europe.

Rod Street, executive vice president of consulting at Symphony IRI, will outline the findings of a new report from the analysis firm that looks at pricing and promotions in Europe.

Highlighting recent data compiled by Symphony IRI exclusively for just-food's international basket , Street reveals "promotional intensity has levelled and even declined in five of seven major economies."

He also suggests pricing strategies "may be moving on from the promotional hi/lo game that we have seen in recent years."

The webinar will encompass a wide range of issues and will attempt to answer the following questions:

  • Is the role of promotions changing?
  • Are shoppers still seduced by 'buy two, get three' offers when they need to control their spending?
  • Are EDLP approaches likely to grow as a response to thrifty consumers or does the excitement of the promotion still animate POS and enrich a retailer's offer?

"Austerity in Europe has hit consumer spending and forced changes to promotional strategy. This exclusive webinar will outline how suppliers and retailers are looking to attract a shopper that is more price-driven than ever before," just-food managing editor Dean Best said.

After Street introduces the report he will discuss its conclusions with Best, who will then lead a Q&A session with listeners.

The webinar is completely free to all attendees and will take place on 3 July at 2pm UK/9am US/ 3pm EU/ 10pm HKT.  To register now, simply follow the link


Established in 1999, is a leading online resources for the global food industry publishing around 20 news articles, analysis features and insights every working day. Under the direction of just-food managing editor Dean Best, its experienced team of journalists, consultants and analysts provides a unique blend of reports and interpretation of the sector, including key events, trends, interviews and research that is delivered to over 96,000 business executives per month.

Via its website, webinars and in-depth management briefings just-food offers insight into industry developments. Its CONSULT research platform offers flexible, custom research delivered by their team of experienced analysts.

For details of how just-food is "helping decision makers make decisions" visit

For further information and images please contact Kate Varvedo, marketing communication manager at Aroq Limited on +44(0)1527573616, email 

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