PRN: Silverpop Helps Marketers Amp Up Marketing Efforts at Seventh Annual EMEA Customer Conference
Silverpop Helps Marketers Amp Up Marketing Efforts at Seventh Annual EMEA Customer Conference
- Event Highlighted by Partner and Client Awards and Record Attendance
LONDON, June 26, 2012 /PRNewswire/ -- More than 250 Silverpopâ¢ customers and partners attended the seventh annual EMEA customer conference in London. The one-day event, Amplify 2012, featured 15 educational sessions led by Silverpop experts, keynote speaker Scott Stratten and numerous customers and partners. The conference provided customers with takeaways to amp up their digital marketing with Silverpop Engageâ¢.Â Awards for customer Pop Stars and Silverpop EMEA Partners of the Year were also distributed.
"Our EMEA customer event was a huge success," said Bill Nussey, CEO of Silverpop, the only digital marketing provider that unifies marketing automation, email, mobile and social. "The record-breaking number of attendees at this year's event indicates the increasing excitement among European marketers to create truly cross-channel, highly relevant and engaging campaigns."
At Amplify, Silverpop honoured several clients for their recent efforts to take their marketing programmes to the next level. This year's EMEA Pop Star Awards went to the following customers:
In addition to the North American Partners of the Year announced in May, Silverpop presented two awards to key EMEA partners at the London event. Leadstream was recognised as the EMEA Partner of the Year and LIDA was recognised as EMEA Agency of the Year.
Leadstream, Silverpop's 2012 EMEA Partner of the Year, has a 25-year history specialising in content-driven lead generation for B2B and B2CÂ organisations. The company influences the decision-making process of relevant audiences by creating high-value content and communicating it through automated multichannelÂ marketing campaigns. The Leadstream team is comprised of top tier journalists, campaign managers, Web designers and consultants who are now focused on maximising customers' business potential.
LIDA, Silverpop's 2012 EMEA Agency of the Year, uses Engage for clients including IKEA and Network Rail and works with many other Silverpop clients in various capacities. The digital and direct marketing agency focuses on creating better customer connections between brands and consumers.
"Our partner network is an integral part of both Silverpop and our customers' successes," said Will Schnabel, senior vice president of international business development at Silverpop. "We value the relationships we have built with all of our partnersâ�”with 50 per cent of our customers currently using a partner to better their marketing campaigns. It was our pleasure to specifically recognise Leadstream and LIDA in the EMEA market for the work they have done to help Silverpop customers be as successful as possible."Â