PRN: Mobile Advertising Innovator Bob Walczak Joins PubMatic

28/giu/2012 01.01.42 PR Newswire Turismo Contatta l'autore

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Mobile Advertising Innovator Bob Walczak Joins PubMatic

 
[27-June-2012]
 

LONDON, June 28, 2012 /PRNewswire/ --

PubMatic (http://www.PubMatic.com), the digital media platform for publishers, today announces the addition of Bob Walczak as VP mobile product.

Walczak, the founder and former CEO of Ringleader Digital, joins partnering with PubMatic veteran Josh Wetzel who leads PubMatic's Mobile and Emerging Media practice.

Walczak led many industry innovations and introduced new ad formats to the mobile web environment beginning in 2005 during his time as founder and CEO of Ringleader Digital.

While there, he successfully raised $18 million in funding and developed a SaaS-based mobile adserving technology platform which included products such as Spark AdServer, Media Stamp, Network Manager, Device Detector, Cert Center, Context Extractor and Special Ops.

"Our publisher clients are experiencing unprecedented global growth in mobile usage and we are pleased to bring a strategic thinker like Bob Walczak to this team," said Kirk McDonald, President of PubMatic. "As the founder of a mobile advertising company that was a leader in mobile ad formats and ad serving innovation, Ringleader Digital was clearly ahead of its time in 2005. Bob has demonstrated the kind of insight and vision that aligns with our promise to meetthe current needs of our publisher partners as well as anticipate their needs in the future."

At Ringleader, Walczak was responsible for all business development and closed pioneering contracts with AOL, Microsoft, AccuWeather, Fox News, ESPN and Collective Media.

"Bob understands mobile and its complexities as an ad medium," said Josh Wetzel, head of mobile and emerging media at PubMatic. "He will help publishers in their quest to differentiate and monetise their exploding volume of mobile inventory. I'm excited to have him join our team."

Walczak's appointment comes on the heels of PubMatic's $45 million mezzanine round of funding from August Capital, which was announced June 6. "We remain focused on extending our leadership position as the independent choice for publishers, and mobile is a part of that execution," said McDonald.

PubMatic experienced 2011 year-on-year revenue growth of 150 percent and has recently introduced new products including, PubDirect, (which offers audience and deal management and the ability to optimise performance across selling channels), PubLink, (which enables publishers to access multiple partner tools and services in real time via a single point of integration), as well as new solutions for mobile monetisation.

Notes for Editors

About PubMatic

Since 2006, PubMatic (http://www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world's leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the US, Europe, Australia and Asia.


Contact for more information:


Vaishali Patel, Marketing Manager
PubMatic
vaishali.patel@PubMatic.com
T: +44(0)2034-276090
http://www.PubMatic.com


Helen Nassey, Account Manager
Propeller
Helen.nassey@propellergroup.com
T: 44(0)750-612-1999
http://www.propellergroup.com


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