PRN: Steely Eye Multichannel Platform Future Proofs your Website for Mobile, Tablet, Social, Connected TV and the Next big Thing

28/giu/2012 18:01:56 PR Newswire Turismo Contatta l'autore

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Steely Eye Multichannel Platform Future Proofs your Website for Mobile, Tablet, Social, Connected TV and the Next big Thing


LONDON, June 28, 2012 /PRNewswire/ --

The Steely Eye Multichannel Platform, available now for licensing, integrates with existing content management workflows but enables optimized user experiences for each channel, increasing conversion rates for online stores and readership for content driven sites. Unlike other offerings that stop at merely adding a mobile view, the Steely Eye Multichannel platform makes your digital content truly future proof, supporting an infinite variety of new channels from mobile and tablet sites, to Facebook and mobile apps and connected televisions.

Steely Eye Technology Director Tim Ocock said; "Screen-scraping, or transcoding, solutions that strip apart perfectly good websites only to reconstruct them for mobile, are made obsolete by Steely Eye's next generation Multichannel platform. We work with our clients to properly separate content and presentation and our plugin framework allows legacy sites to be made multichannel capable within days." The Steely Eye Multichannel Platform avoids the pitfall of "cookie cutter" templates, enabling brands to retain their own identity and continue to innovate with HTML5 powered interactions and app-like experiences in the browser, with support from Steely Eye's world class digital design team led by former BBC mobile guru, Jason Quinn.

Tony Grubb, CEO, Steely Eye said; "Today with the launch of our Multichannel platform, it's truly possible for brands to offer a joined up experience to their visitors across all digital channels. It is no longer feasible to manage multiple different channels as separate offerings. As more and more new variations of what we consider the web require optimised user experiences, organisations throughout the world will need to adopt our Multichannel platform to manage their online presence."

The Steely Eye Multichannel platform is already in use in sectors such as hospitality, health insurance, eCommerce and newspaper publishing and available now for integration with existing systems, or as a standalone CMS solution. 

For further information and licensing enquiries please contact:
Laura Hodge, Marketing & PR Manager
Tel: +44(0)2074944871
SteelyEye are at Marketing Week Live, stand A107

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