PRN: This is the Perfect Press Release for SEO

05/lug/2012 08.00.45 PR Newswire Turismo Contatta l'autore

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This is the Perfect Press Release for SEO


STOCKHOLM, July 5, 2012 /PRNewswire/ --

Well, nobody's perfect. But everyone at Our Media Group likes to think we're pretty good at getting your attention - and helping you get the attention of your clients.

That's why Our Media Group has put together this press release as a kind of template for how to get it right. As you read on, see if you can spot some of the ways in which we've optimised this release. (And if you get stuck, the answers are below).

It seems to be a fact of life on the internet that if you can't be seen, you don't exist. Although that sounds harsh, the reality of how search engines scale results based on algorithms is now widely known. So if your content doesn't rank highly, then your business will likely suffer as a result.

A study by the International Telecommunication Union (ITU) discovered that the number of internet users across the globe has now exceeded two billion, with 93% of online experiences beginning with a search engine. Online marketing is expected to grow to a $20 billion industry in 2012.

Our Media Group was established in 2009 specifically with the purpose of helping our clients achieve the best Search Engine Optimisation (SEO) and social media marketing possible. We work closely with clients to obtain a brief list of powerful keywords and improve website content based on online search trends and client expectations. In fact, we'll even edit the code of a website to ensure that keywords are appropriately emphasised and that links to and from a client's webpage show that it is of interest to relevant Google queries.

Our Media Group also provides services such as:

  • e-Commerce website production
  • Targeted email marketing to customers
  • Management of sponsored link campaigns
  • Google AdWords advertising.
  • Social media campaigns

"Our vision is to be the best in cost effective search engine optimization, Internet marketing and sales. Creativity, results and whole-hearted commitment are important catchwords in our programme", says Marcus Magnusson, co-founder and partner at Our Media Group.

In order for this press release to have maximum SEO impact, we've chosen a short, tweet-able (and retweet-able) headline. We've kept the content focused and uncomplicated. We've used anchor text sparingly, incorporated some bullet points and included figures on the industry. For more information, visit our website.

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