PRN: Banking and Finance Industries Implementing Multi-Channel Platforms to Improve Customer Experience
Banking and Finance Industries Implementing Multi-Channel Platforms to Improve Customer Experience
LONDON, July 11, 2012 /PRNewswire/ -- Customer Management iQ recently conducted a survey among customer experience professionals across Retail Banking, Corporate Banking, Insurance and Financial Services to explore trends in investment strategies, data monitor technology and the impact of legislation and regulations on customer experience management.
The survey was conducted following the release of the Ombudsman's Report, which revealed a 51% increase in Payment Protection Insurance complaints in the 2011/2012 financial year.
The survey provides insight into investment plans for the 2012/13 financial year â�“ a 48% majority plan to increase in investment. In terms of strategies currently being implemented to improve customer experience, the most widespread is multi-channel platforms (72%), followed by Internal Training (52%), Data Management (48%) and Streamlining Compliant Management Systems (40%).
Some 64% of businesses surveyed expressed concern about the impact of regulatory change on customer experience. However, respondents were more positive about changing public opinion of the banking and financial sector - 60% expect it to pick up gradually during 2012/13.
This survey was conducted in preparation for the 2nd Annual Customer Experience Management for Banking & Financial Services Conference, taking place 18th - 20th September in London.Â
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC produces more than 1,500 events annually around the world, and continues to grow. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. http://www.iqpc.com.
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