PRN: 'Tat's Life' for Souvenir-mad Brits

11/lug/2012 23:27:29 PR Newswire Turismo Contatta l'autore

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'Tat's Life' for Souvenir-mad Brits


CHESTER, England, July 11, 2012 /PRNewswire/ --

  • Brits spend over £1 billion on 'tat' each year
  • Average Brit spends £26 on souvenirs during a holiday

Brits like to buy a memento or two whilst on holiday to remind them of a good trip but new research from price comparison travel website TravelSupermarket has revealed Brits now spend over £1.2 billion* on holiday souvenirs each year. The staggering sum is based on the average Brit spending £26* on souvenirs whilst on holiday.

The research revealed that Londoners are the worst culprits when it comes to splashing the cash on sticks of rock and snow globes, spending £30 on average, followed by those from Scotland who part with £29 on items such as stuffed donkeys, local tipples and fridge magnets. Those in Yorkshire and Humber are more conservative, spending just £21 each.

TravelSupermarket's travel expert Bob Atkinson said: "If you're lured into buying things just because they're sold at all the tourist stalls, resist. Or at least limit yourself. It's easy to get carried away whilst on holiday and spend money on pricey souvenirs - but it really is worth thinking about whether you, or the loved one you're buying for, will have use for it at home.

"Of course it's nice to bring back items that remind you of your travels, but not all of them are really that useful or memorable. Why not consider items that have been made and produced locally in your destination and which help to sustain local jobs and incomes. This all helps in making a difference, especially in developing countries. You then get a souvenir that is more unique with a feel good factor for your expenditure to boot."

For further information and some interesting facts about the holiday habits of Brits, check out our Brit's Abroad video.

Notes to editor:

* Based on the average amount Brits spend on souvenirs multiplied by the adult population of the UK - ONS data 2010

**Opinium Research carried out an online survey of 2,014 UK adults on behalf of aged 18+ from 27 to 30 April 2012. Results have been weighted to nationally representative criteria

About is an online comparison service where customers can find the best value travel options for their needs and purchase over the internet. The website compares flights, car hire, hotels, cruise, package holidays plus dynamic packaging by searching hundreds of travel websites. The information supplied is unbiased and is designed to save the customer time and money.

The site thrives on offering its users accurate real time availability by taking information directly from suppliers such as Opodo, British Airways, Thomas Cook, First Choice, Radisson, Sol Melia, easyCar, Auto-Europe and many more, ensuring users are presented the best possible price at all times. It searches:

  • Over 650 scheduled, low cost and charter airlines from 39 individual suppliers
  • Over 200,000 individual hotels from over 42 individual hotel suppliers
  • Over 200 individual car hire providers from over 21 suppliers
  • 1,000s of individual package holidays from over 34 suppliers

Additionally, also compares prices on travel insurance and on airport car parking. is part of the Group PLC. is a website where consumers can compare personal finance products, save money and apply online. The website has several service areas including personal loans, credit cards, mortgages, current accounts, savings accounts, motor insurance, home insurance, travel insurance, health insurance, mobile phones, broadband and shopping.

For further press information contact:
Emma Morris

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