PRN: deCarta Helps Customers Map Their Own Destiny
deCarta Helps Customers Map Their Own Destiny
There has been a recent recognition among on-line and mobile sites that, while services like Google Maps are very good, there are also numerous compromises that come with using these generic platforms. Increasingly, both large and small developers are looking for Map API alternatives that provide them with:
Location services are the core enablers that unlock hyper-local information and context for mobile users. Because of the tremendous value of these services, third party platforms, such as Google, have invested billions of dollars and millions of man-years in developing these services, embedding them in their operating systems and then extending them to application developers. However this requires that those companies share or in some cases, lose control of the value that comes from this location function.
"In the last six months, we have seen a strong market trend towards location services that can be tuned and targeted wholly to a company sites' brand, content and business model. This has resulted in many hundreds of new developers signing up to our DevZone," said J. Kim Fennell, President and CEO of deCarta. "Our new API makes it that much easier for these developers to build and deploy the creative location services that they want."
deCarta is the leading independent geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications. deCarta provides a highly customizable platform that enables application developers to create world class LBS apps while at the same time protect their own brand and unique content and also maximize monetization for themselves. deCarta's customers and technology partners include Samsung, Inrix, FullPower MotionX GPS Drive, Appello, T-Mobile, Ford, General Motors OnStar, Cybit, NetworkFleet, Teletrac, MapIT, eMapgo, Hotels.com, Local Matters, Loopt, Nokia/NAVTEQ, Sony-Ericsson, TCS, Opera Software, Optus, Telstra/Sensis, TomTom, Verizon, WHERE/eBay. deCarta is privately held and headquartered in San Jose, California with international offices in Germany, and China. www.deca! rta.com.
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