PRN: Kenshoo Enterprise Launches Major Enhancements in Latest Release, Including SEO Integration and Knowledge Centre
Kenshoo Enterprise Launches Major Enhancements in Latest Release, Including SEO Integration and Knowledge Centre
LONDON, July 23, 2012 /PRNewswire/ --
Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today launched new functionality as part of Kenshoo Enterprise 4.7, including integrated organic and paid search reporting, availability of the Kenshoo Knowledge Centre, new rules-based bidding policies for Baidu, and other product enhancements.
Kenshoo Enterprise integrates SEO metrics into SEM campaign performance reports, enabling marketers to analyse organic and paid results side-by-side and take action to optimise search programs holistically. Kenshoo has completed integration with leading SEO technology providers, Rio SEO, BrightEdge, and Conductor, to bring organic search data and analytics into the Kenshoo Universal Platform.
"Marketers should plan paid search and SEO campaigns together. Work with IT and Web development staff to effectively target combination clickers with a coordinated search presence," wrote Shar VanBoskirk, Forrester Research vice president and principal analyst serving interactive marketing professionals, in the April 2012 report, "Why Care about Combination Clickers."
"Being able to view SEM and SEO performance data together in Kenshoo Enterprise allows my team to see a complete view of our spend and performance," said LuRae Lumpkin, vice president for global paid media services at Covario, the OMMA 2011 search marketing agency of the year. "The resulting insights help us most effectively leverage the integrated software solutions from Kenshoo and Rio SEO to achieve our clients' goals."
"Marketers are increasingly executing paid and organic search in an integrated fashion to improve overall results," said William Martin-Gill, general manager, Kenshoo Enterprise. "With Kenshoo Enterprise 4.7, clients can determine the most cost-effective ways to manage individual keywords or portfolios through optimal paid and organic placement."
Kenshoo clients interested in learning more about Kenshoo's advanced functionality can visit the new Kenshoo Knowledge Center. The Kenshoo Knowledge Center is available exclusively to Kenshoo clients and features more than 60 instructional videos produced by Kenshoo account managers and sales engineers. Clients are also eligible to take the Kenshoo Enterprise Certification exam available through the Online Marketing Institute.
Additional new features in Kenshoo Enterprise 4.7 include:
"Our clients are continually pushing us to develop new functionality to help them work faster and smarter," said Yoav-Izhar Prato, CEO, Kenshoo. "I'm very proud of the pace of R&D we've established at Kenshoo and the results we've been able to deliver for our clients, helping them grow SEM campaigns by 36 percent overall year-over-year in the second quarter of 2012."