Eve Group Lights up London
LONDON, July 31, 2012 /PRNewswire/ -- Eve Group has held a fashion show themed on "harmony" and presented Chinese culture to the world at the outdoor garden of the UK business mansion Lancaster House. This was the first time the British Government has opened the site to a Chinese brand, which demonstrates the recognition of Chinese brands by the British Government.
Eve Group joined hands with Wang Chaoge, the core director of the opening ceremonies in Beijing to innovate and present the four parts of seed and land, water and sunshine, fruit and harvest and everything included, for the interpretation of "harmony" in a unique fashion, symbolizing harmony and coexistence of man and nature, life and all things, and expressing people's awe for nature and life.
The Eve Group fashion show has relied on the special moment and atmosphere in London, and the harmonious interpretation of men and apparel overcame geographical and national restrictions, and laid a platform for Chinese and Western cultures to meet and create a harmonious picture of the world.
At present, many Chinese enterprises, especially private enterprises are actively involved in creative industries, and gradually deploy the strategy of "going out", trying innovative ways for Chinese culture to "go out" in related fields, and strive to achieve the change from "Made in China" to "Created in China".
From "Made in China" to "Created in China", Chinese brands have carried not only the products, but also the brand understanding and innovation of Chinese culture. Chinese brands have gradually developed and become the main force to promote Chinese culture to "go out", and present to the world their own value with the unique creativity of themselves.
Eve Group is once again showing their brand value to the world and conveying their corporate development philosophy of "culture, innovation, creativity, and originality" in every detail. In future, Eve Group will continue to create products and brands with Chinese style that are acceptable to the world, and demonstrate the power of Chinese original design to the world.
Note: For the latest developments and snapshots of Eve Group in London, please keep an eye on Eve Group's official microblog page: http://e.weibo.com/evegroup