PRN: Oxford Learning Lab Brings Gamification to Education

02/ago/2012 08:00:48 PR Newswire Turismo Contatta l'autore

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Oxford Learning Lab Brings Gamification to Education


OXFORD, England, August 2, 2012 /PRNewswire/ --

Boom, Crash, Bang! These are the normal noises of a good online game. But must it always be like that? What if the same techniques of making progress, gaining points and earning badges of honour  are applied to an educational environment?

That's one of the challenges set by Oxford Learning Lab ( , the leading site for marketing training and education. Oxford Learning Lab  makes it  easy to share the learner's progress on  Facebook, LinkedIn or Twitter accounts.

The badges of honour have names that can be easily recognized as Marketing career steps, such as Marketing Executive, Marketing Manager, or Chief Marketing Officer.

As Rosie Phipps ( Principal of Oxford College of Marketing ) says ," We use the videos from Oxford Learning Lab for all our  Chartered  Institute  of Marketing  (CIM) courses, and as much as  CIM is able to show  what you have achieved in the way of taking an exam, here is another way for marketers to display their expertise".

However,  is gamification more than just the latest buzzword, and can it aid the participant's career? The simple answer is "yes". We are now sharing achievements of all sort on the  Internet, so why do not doing it with our learning progress too?

People who like photography, art or cooking  will often show and share  their achievements with their online social circles ;  the same now applies to  acquiring  new knowledge and professional expertise. So for marketers just wanting to learn ,  companies wanting to train their teams, or Chartered Marketers  looking for  CPD points , this is a great resource to start with.

About Gamification

According to a paper from MIT (The Education Arcade Massachusetts Institute of Technology - Eric Klopfer, Scot Osterweil, and Katie Salen, 2009) , "the scope for employing gaming techniques in education has heralded significant results both in faster progress and learning retention."

If what you know shows whom you are, then sharing it with the world can only be the natural step forward. Go ahead, try it now! Go to


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