PRN: Halloween 2012 Set to Beat the UK Recession?

02/ago/2012 10:40:41 PR Newswire Turismo Contatta l'autore

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Halloween 2012 Set to Beat the UK Recession?


MANCHESTER, England, August 2, 2012 /PRNewswire/ --

The UK party industry is in buoyant mood following the projection that Americans will be spending $6.9 billion on Halloween Fancy Dress Costumes this year, according to the National Retail Federation. And where America leads, Britain is sure to follow. Halloween has been growing year on year in the UK, and thoughts that this may stall this year, due to the economy, may be unfounded.

This is great news for fancy dress retailers such as Props & Frocks. This is a name you may recognise as the costume business was featured on BBC2's The Fixer with Alex Polizzi.

Adele Wiseman, Managing Director, said: 'Following our time with Alex (who is part of the Rocco Forte family) we have made huge changes throughout the entire business including a newly designed website, and taking the makeover, which was started for the television programme, throughout the entire fancy dress shop. Feedback from customers has been phenomenal and we are using the good advice we were given to full affect. 

'The fancy dress industry has suffered during this recession and hearing that Halloween this year is expected to continue its upward trend is very encouraging. Alex advised us to promote ourselves much more and this year Props & Frocks will be holding a Halloween 2012 launch to highlight the huge range of new Halloween decorations, costumes and accessories that we have to offer this year'

Props & Frocks also now has an event van which can be seen all around the country at various festivals, carnivals and other events. As well as advertising the shop, the van opens up to become a mobile shop and has proven to be a huge hit.

Adele continues: 'Following Alex's advice wasn't always easy but we are determined to make Props & Frocks a national brand, so that when you think fancy dress, you think Props & Frocks and either visit our fantastic shop in Battlesbridge or our brilliant new website'

Whether Halloween 2012 fulfils its huge potential remains to be seen, but it seems that some companies, such as Props & Frocks are doing their best to push themselves forwards even in this dire economy.

The Fancy Dress retailer, Props & Frocks, have also announced they are to promote the newly designed website and online aspect of the business by using the experience and expertise of Cheshire SEO Company Just Search Limited.

Just Search [John Butcher, Business Development Manager] welcomed the partnership, saying:

'This is an exciting period for Props & Frocks and I am delighted we are able to continue our partnership together. The new website is designed to make the customer experience as effortless as possible whilst also providing detailed information on every costume and fancy dress idea. It is now our role to attract the right customers to aid with the online growth.'

John Butcher, 0845-121-1194,

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