PRN: New Film Reveals Inside Story on the Sustainability of the London Olympic and Paralympic Games

03/ago/2012 16:39:46 PR Newswire Turismo Contatta l'autore

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New Film Reveals Inside Story on the Sustainability of the London Olympic and Paralympic Games


LONDON, August 3, 2012 /PRNewswire/ --

Film by Commission for a Sustainable London 2012 explores whether London 2012 is 'the greenest games ever'

A short 20-minute film, launched today by the independent Commission for a Sustainable London 2012, provides an impartial view of how London approached Olympic and Paralympic sustainability and whether London 2012 is the most sustainable Games ever. The key people involved in setting up and running the assurance body provide insights into the performance of London 2012. To view the film, go to

The film poses challenging questions about whether the London Games has met the goals set out during the bid stage such as 'can a Games ever be sustainable and has independent assurance made a difference?' It also addresses the major challenges of the Olympic project including ethical sponsorship, energy and merchandising.


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Contributors include Jonathon Porritt (Former Chair, Sustainable Development Commission), Peter Head OBE (Executive Chairman, Ecological Sequestration Trust), Jill Savery (Head of Sustainability, America's Cup) and Chris Townsend (Commercial Director, London 2012) as well as the Commission chair, Shaun McCarthy.

The Commission for a Sustainable London 2012 was set up as the world's first independent sustainability watchdog; designed to help London meet its promises.

Shaun McCarthy says: "Over the seven year journey we've made as an independent Commission, we've seen huge success and faced difficult challenges. By sharing our experiences openly and honestly, we hope to raise the bar on sustainability."

The film will be screened at a briefing session with the Commission's chair at the London Media Centre (1 Great George Street, London, SW1P 3AA) on August 9 at 4.30pm.

To attend this event, or to syndicate the film, contact Liz Alexander and Haifa Varju at or call +44(0)20-7401-8001.

Read the Commission's blog or follow Shaun on Twitter @assuring2012.

About the Commission for a Sustainable London 2012: The aim of the Commission ( is to provide independent assurance and commentary in order to enable the sustainability objectives of the London 2012 programme to be achieved and to support a sustainable legacy.

The Commission tracks all the recommendations it has made here:

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