PRN: UK Consumers Willing To Do More To Get Additional Savings, Comparison Shop
UK Consumers Willing To Do More To Get Additional Savings, Comparison Shop
- Global incentives provider Parago unveils UK shopping insights research that shows frugality is chief priority among shoppers
READING, England, Aug. 8, 2012 /PRNewswire/ -- Parago, a global consumer engagement and incentives company, today unveiled a shopper insights study that shows most shoppers in the UK have grown more price sensitive in the last twelve months. Additionally, these consumers are eager to work to find bargains and take the time to compare prices before shopping.
The shopper survey was established by Parago several years ago in the US to generate consumer insights on deal and promotion seeking behaviour. The 2012 UK research was conducted independently through online delivery and surveyed more than 500 consumers. Key findings include:
"Price perception is paramount, and UK consumers are willing to work for the best bargain through whatever means necessary, including compari! son shopping, seeking out cash-back offers or choosing price over brand," said Juli Spottiswood, Parago President & CEO. "To respond to this demand, marketers must determine how to respond to the shopper's desire for low price, while also driving incremental value for the company with opportunistic promotions."
Parago engages with more than 50 million shoppers each year and provides consumer incentive and customer acquisition rewards to Fortune 500 companies and many of the top companies around the globe.