PRN: Concise Analysis of the US Personal Luxury Report

19/feb/2014 12:59:52 PR Newswire Turismo Contatta l'autore

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Concise Analysis of the US Personal Luxury Report


DUBLIN, Feb. 19, 2014 /PRNewswire/ --Research and Markets ( has announced the addition of the "Concise Analysis of the US Personal Luxury Report" report to their offering.


The new Personal Luxury Report 2013 gives marketers data about trends in what luxury consumers are buying, where they are shopping, how much they are spending and what brands they favor in personal luxury goods. The report shares findings of 5,221 luxury consumers surveyed in 2012 (average income $277,000) and compares results from the past five years, 2008-2012, to provide a five-year perspective of long term trends in the luxury consumer market.

This report is a compilation of the quarterly luxury tracking surveys that Unity Marketing conducts every three months with -1,200 affluent consumers who purchased one or more perosnal luxuries in the study period. Unity's luxury tracking study is the only longitudinal study of its kind that tracks the luxury consumer market, what they buy, how much they spend.

The data examines consumers' buying behavior and spending habits related to eight key product categories including clothin! g, fashion accessories, beauty, jewelry, watches, automobiles, personal electronics and wine and spirits. It includes historical information for the past five years in personal luxury, from 2008-2012.

This report provides vital data about what luxuries affluents are buying, how much they are spending, where they are making their purchases and what brands they favor. This report provides invaluable information about the mindset, attitudes and spending habits of the affluent consumers that luxury marketers target. This is not just report about people with high incomes, but affluents who buy luxury goods and services.

Key Topics Covered:


1 About the Luxury Market

2 How Affluent Consumers Feel about the Economy and their Financial Status

3 About Affluents' Luxury Purchases & their Spending

4 About Luxury Consumers' Favorite Shopping Destinations

5 Personal Luxury Purchases Detail

6 Personalities of Luxury

For more information visit

Media Contact: Laura Wood , +353-1-481-1716,

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