PRN: Non-Scotch Whisk(e)y Poised For Strong Growth - Research

05/mar/2014 12:53:40 PR Newswire Turismo Contatta l'autore

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Non-Scotch Whisk(e)y Poised For Strong Growth - Research


LONDON, March 5, 2014 /PRNewswire/ --

The global market for non-Scotch whisk(e)y has swelled significantly during the past eight years, according to a new just-drinks/IWSR report.

The 'Global market review of non-Scotch whiskies - forecasts to 2018', which has been released this week, shows that, between 2006 and 2012, the sector grew to around 349.7m nine-litre cases, representing a compound annual growth rate (CAGR) of 7.6%. While progress has slowed latterly, with growth of 2.9% between 2011 and 2012, this growth was chiefly attributable to slowing sales of Indian whisky, resulting from economic conditions in the Indian market.

Over the longer review period, however, Indian whisky has been the most dynamic segment within the non-Scotch market, rising by 115.7m cases over the past ten years. At 170.6m cases, Indian whisky is also the largest sub-category within the non-Scotch whisk(e)y category. Only 2% of Indian whiskies are consumed outside of India, with the Gulf region accounting for most of the exports.

US whiskey has also shown strong growth, reaching 34.4m cases in 2012, a rise of 6.3% from 2011 on the back of a revival in domestic sales. However, the Canadian whisky sector, which is strongly reliant on the US, only increased by 1% in 2012 over 2011.

Another fast-growing sub-category in the non-Scotch market is Irish whiskey, which saw global sales increase by 10.5% in 2012 to 6.2m cases. Irish whiskey remains dwarfed by Scotch, with volumes of 96.3m cases, and US whiskey at 34.4m cases.

In addition to Japan, South Africa, Venezuela, Brazil, Uruguay and the Dominican Republic, the report also details whisky production in some less well-known and unlikely countries, such as Burma, which produces and consumes around 6m cases of whisky annually, Jordan and Iraq.


Established in 1999, just-drinks is a leading online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.

Through its web site, webinars and in-depth management briefings just-drinks offers insight into soft drinks, wine, beer, spirits and bottled water industry developments and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP.

Furthermore, just-drinks supplies news on manufacturing developments and how the drinks industry is performing around the world.

For details of how just-drinks is helping decision makers make decisions, visit

For further information and images please contact John Newton, Public Relations at Aroq Limited on +44(0)1527-573-734, email

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