PRN: Lead Gartner Retail Analyst Joins Cloud Software Company eCommera as CMO

09/apr/2014 15:02:06 PR Newswire Turismo Contatta l'autore

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Lead Gartner Retail Analyst Joins Cloud Software Company eCommera as CMO


LONDON, April 9, 2014 /PRNewswire/ --

Kevin Sterneckert hired to lead the retail big data company's global marketing efforts on the heels of a $41 million funding round 

eCommera, a global software-as-a-service (SaaS) and big data company that was formed to help retailers profit from the move to omni-channel commerce, today announced the appointment of Kevin Sterneckert as chief marketing officer (CMO). Sterneckert, who most recently served as the lead retail analyst for Gartner, brings with him more than 20 years of experience in retail leadership and an unparalleled understanding of how retailers are solving complex challenges today and in the years ahead.

As Gartner Research Vice President, Sterneckert oversaw analysis of hundreds of retail-focused software solutions each year, offering the industry expert analysis of the possibilities of big data, the future of merchandise life cycles and the path to create excellence in the supply chain. He formerly served as the senior director of global product strategy at Oracle Retail, and as the vice president of retail for DemandTec. Kevin's retail experience includes serving as chief information officer of a billion-dollar grocer and managing the operations development in the US, as well as directing the supply chain activities in Mexico City, for Walmart Supercenters.

"Hundreds of software companies and retailers have relied upon Kevin over the past decade to guide their technology capabilities, hone their commerce prowess and achieve success in this rapidly-changing retail market," said Andrew McGregor, CEO of eCommera. "eCommera is on the leading edge of a monumental shift in the industry, and Kevin is an industry thought leader and authority who can amplify the eCommera brand worldwide to achieve our growth objectives."

"As I analysed the landscape of technology and software providers, eCommera stood out to me in its ability to leverage big data to solve complex, business-critical issues in retail," said Sterneckert. "I'm thrilled to step into this role at this exciting time for the company and the industry. Retailers have begun to realise the vital nature of commerce that is transparent, accurate, immediate and frictionless across the entire enterprise- from first touch to fulfilment."

eCommera secured a $41 million funding round in February 2014. The company's "Decision Intelligent Commerce" solution was built exclusively for retailers, and 70 leading retailers and global brands across 32 countries find success through its cloud commerce, order management and big data platforms. Notable customers include Asda Direct, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair and Clarins.

"Retail has undergone a profound transformation over the past few years, and will only grow more complex in the foreseeable future," said Sterneckert. "Those companies armed with the ability to solve cross-organisational and all-channel issues through big data predictive analytics, synced commerce platforms and order management that exceeds customer expectations are those that will survive now and thrive in years to come."

Follow Sterneckert on Twitter, and gain more information about eCommera at, on Twitter or on LinkedIn.

About eCommera 

eCommera is a cloud delivered software company that combines big data analytics, commerce and order management platforms to reduce friction, create seamless customer experiences and allow the world's most innovative retailers to leap ahead of competition. With eCommera, retailers across the globe are able to sell across any channel, fulfil from any location and do so profitably. The company serves over 70 retailers and global brands across 32 countries. In 2013 eCommera added to its DynamicCommerce and DynamicAction product portfolio through the acquisition of OrderDynamics one of the leaders in Order Management software. Today eCommera has offices in Asia, Europe and North America.

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