PRN: Analysis and Development Trend Forecast of China Wine Market, 2013

14/apr/2014 15:59:33 PR Newswire Turismo Contatta l'autore

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Analysis and Development Trend Forecast of China Wine Market, 2013


DUBLIN, April 14, 2014 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Analysis and Development Trend Forecast of China Wine Market, 2013" report to their offering. 

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Market Highlights

China's wine industry has begun to step into the structural adjustment since 2012 with the large numbers of products from the major wine-producing countries into the Chinese market, the changes of consumption environment and main consumer structure. The market competition will evolve from the domestic enterprise competition into the global competition, as well as from enterprise individual competition into the full-industrial chain competition.

But in the long run, with the improvement of people's income levels, more and more consumer will pursue the healthy and fashionable life style, which would expand the demand for the high-quality wine, so that China's wine industry has broad development space. Under the circumstances of the long-term co-existence of opportunities and challenges, the enterprises will be the final winners which have the strong brand influence, powerful marketing capability, grasp consumer demand timely, as well as provide the high cost performance products. These winners will restructure the new pattern of China's wine market in the future. 

Key Topics Covered: 

1. Overview of Wine
1.1 Definition 
1.2 Classification 

2. Development of International Wine Industry 
2.1 Status Quo 
2.2 Development Forecast 

3. Development of China's Wine Industry
3.1 Both the Market Sales and Profit Appearing the Negative Growth of the Wine Industry, 2013 H1
3.2 With the Strict Controlling of Consumption of Public Funds on Three Major Private Purposes (Namely Cars, Banquets and Overseas Visits), the Consumption of Wine Being Affected 
3.3 Business Performance of Changyu Wine, Great Wall Wine and Dynasty Winery Falling 
3.4 Distribution of National Wines: Different Thresholds and Complicated Incentive Rebates 
3.5 Distribution of Imported Wines:Without Incentive Rebates and Focusing on Profit 
3.6 After the Extensive Expansion, Large Wine Enterprises Facing the Individualized Challenges 
3.7 Consumers of Wine in China 

4. Major Existing Problems of China's Wine Industry
4.1 Single Wine Grape Variety 
4.2 Severe Variety Regional Property and Insufficient Adaptability 
4.3 Supply of Wine Raw Materials Detaching from the Production 
4.4 Backward Production Model, Cultivation Model and Picking Model 
4.5 Copying Blindly the Western Countries and Planting of the Wine Raw Materials Lacking the Chinese Features 
4.6 Industrial Norms, Standards Having Yet to Completely Come Up with the Development Need 
4.7 Weak Foundation of Domestic Wine Industry 

5. Competition Structure of China's Wine Industry
5.1 Industry Competition 
5.2 Threat from Substitutes
5.3 Threat from New Entrants 
5.4 Bargaining Power of Suppliers 
5.5 Bargaining Power of Buyers 

6. Imports and Exports of China's Wine

7. Major Enterprises of Wine

8. Future Development Analysis and Suggestions on China's Wine Industry

9. Co-existence of Opportunities and Challenges of China's Wines

Companies Mentioned: 

  • CITIC Guoan Wine Co., Ltd.
  • Changyu Pioneer Wine Company Limited Yantai China
  • China Foods Limited (Parent Company of China Great Wall Wine Co., Ltd.)
  • China Tontine Wine Group Limited
  • Gansu Mogao Industrial Development Co., Ltd.
  • Sino-French Joint Venture Dynasty Winery Ltd.
  • Tonghua Grape Wine Co., Ltd.

For more information visit

Media Contact: Laura Wood , +353-1-481-1716,

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