PRN: Global Big Customer Market Report

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Global Big Customer Market Report


DUBLIN, April 14, 2014 /PRNewswire/ --

Research and Markets ( have announced the addition of the "Global Big Customer Market Report" report to their offering.

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The analysts forecast the Global Big Customer market to grow at a CAGR of 10.35 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in enterprise data. The Global Big Customer market has also been witnessing the increasing market consolidation. However, the high software implementation costs could pose a challenge to the growth of this market. 

The report, the Global Big Customer Market Report, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Big Customer market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Social media have become a major data source for many organizations. This is because of its ability to provide instant feedback about businesses through blogs and social networking sites. With the rise of social media, there is also a high demand to track user interactions on these sites. 

Organizations have realized the need to augment their data warehouses with external data sources. Additionally, the increasing importance of sentiment analysis and advancements in text analytics are encouraging organizations to include social media in their business process. The emergence of social media increases the amount of data within enterprises and therefore this is a positive trend in the market and is expected to drive the growth of the Global Big Data market in the coming years.

According to the report, one of the major drivers in the market is the increase in enterprise data. With a large amount of data, enterprises need business analytics solutions to automate the process of tracking the performance and behavior of customer data. This helps enterprises in automatically managing a large amount of big customer solutions at a time.

Further, the report states that one such challenge is the high cost of implementation. The deployment of big customer solutions is an expensive process. It needs a very conservative and usually costly process of defining requirements. It also requires expensive additional infrastructure, complex programming, and extra time and money to ensure data integration and data quality. In addition, most big customer solution vendors charge extra for their software updates that include some improved features.

Key Topics Covered: 

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Market by Category Segmentation

8. Global Business Intelligence Tools Market

9. Global Sales Automation Market

10. Global Customer Service Market

11. Global Marketing Automation Market

12. Global E-commerce Software Market

13. Geographical Segmentation

14. Key Leading Countries

15. Vendor Landscape

16. Buying Criteria

17. Market Growth Drivers

18. Drivers and their Impact

19. Market Challenges

20. Impact of Drivers and Challenges

21. Market Trends

22. Key Vendor Analysis

23. Other Reports in this Series 

Companies Mentioned:

  • Adobe Systems Inc.
  • Demandware Inc.
  • Eloqua Inc.
  • ExactTarget Inc.
  • Hybris Software
  • IBM Corp.
  • Marketo Inc.
  • MicroStrategy Inc.
  • Microsoft Corp.
  • NetSuite Inc.
  • Oracle Corp.
  • SAP AG.
  • SAS Institute Inc.
  • WebTrends Corp.

For more information visit

Media Contact: Laura Wood, +353-1-481-1716,

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