PRN: PR Guild and PRCA Call on Industry to Support Social Enterprise and 'Buy Social'

13/mag/2014 12:36:03 PR Newswire Turismo Contatta l'autore

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PR Guild and PRCA Call on Industry to Support Social Enterprise and 'Buy Social'

 
[13-May-2014]
 

LONDON, May 13, 2014 /PRNewswire/ --

Date: 10th June 2014 

Time: 6pm-8pm 

Location: Lloyds Banking Group, 33 Old Broad Street, London EC2N 1HZ 

The PR industry is taking part in a national launch to establish a thriving social enterprise sector that can increase our social impact and foster greater diversity in our profession.

The City of London Guild of Public Relations Practitioners and the PRCA are calling on agencies and in-house teams to discover how they can 'buy social' at a unique forum, hosted by Lloyds Banking Group, on 10th June.

The PR Guild and the PRCA have partnered with The City of London Corporation, the Cabinet Office, Social Enterprise UK and Aspire Group to launch the first "Buy Social" Directory, the biggest online database of UK social enterprise suppliers. Social enterprises trade like other businesses but by reinvesting their profits in social and environmental causes, they also give buyers the opportunity to deliver on their Corporate Responsibility and Sustainability objectives.

Jon Chandler, Master of the PR Guild, commented: "The Guild regards social enterprise as a logical and modern evolution of the City of London Livery movement's ancient purpose of 'charitable endeavour'. Social enterprises are businesses that trade to tackle social problems, improve communities, people's life chances, or the environment. The nature of the  PR industry -  with so many fast-moving, small to medium-enterprises - means we can be early adopters and set an example to the wider business community."

Francis Ingham, PRCA Director General, said: "We see it as a way to foster skills in communities that might otherwise not have the opportunities to participate in our sector. There are all kinds of services now available from the social enterprise sector, from catering to office equipment, but we are particularly excited by the  opportunities presented to young film-makers, designers, editorial and photography teams that can support and enhance our agencies and in-house departments, and provide a new stream of diverse talent directly into our industry."

The forum will feature a panel with speakers from the Cabinet Office, City of London Corporation, Social Enterprise UK, Lloyds Banking Group, the PRCA and The PR Guild, followed by drinks and networking.

The forum is kindly supported by Lloyds Banking Group.

To attend, please email clerk@prguild.org.

About PRCA 

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 12,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 150 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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