PRN: Concord Launches Saratoga Watch in Black PVD

12/giu/2014 11:11:52 PR Newswire Turismo Contatta l'autore

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Concord Launches Saratoga Watch in Black PVD


BIEL/BIENNE, Switzerland, June 12, 2014 /PRNewswire/ --

A world of trendsetting elegance for elite men and women 

Concord's Saratoga continues its successful 10-year trajectory since the re-launch of its iconic predecessor in 2004, introducing the re-interpretation of its timeless original design in full black PVD for both men and ladies.

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The new Concord Saratoga for men and ladies displays crystal clear Roman numerals on a lustrous black dial with date window at 3 o'clock. A dainty 31mm case for ladies and a more robust 40mm case for their male counterparts provide an ideal complement for the new Saratoga's easily recognizable eight-sided signature bezel.  

Both these intricately crafted timepieces are seamlessly attached to matching sleek black PVD-treated stainless steel bracelets with stainless steel detail and gleaming stainless steel links throughout, resulting in greater suppleness and enhanced comfort. Once again, like its noble predecessors, this is a shining demonstration of technological advances in action.

Nobility is indeed a cornerstone of the Concord Saratoga range and the Concord Saratoga for men and ladies is a true reflection of the spirit of its namesake - a distinguished racetrack located in Saratoga Springs, New York. In tribute to its thoroughbred origins, the Saratoga horses embossed on the case-back of the new full PVD Concord Saratoga for men and ladies are a proud tribute to - and a fresh reinterpretation of - Saratoga's uniquely prestigious pedigree. They embody an ideal means of associating an enduring love of aristocratic horses with equally noble watchmaking aesthetics.

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About Concord 

Concord was founded in Biel, Switzerland in 1908. The MGI Luxury Group acquired the traditional Swiss luxury brand in the early 1970s, and subsequently re-launched it as a dynamic, highly original niche brand for a new millennium. The brand has embraced the challenge of a bold repositioning strategy that transcends its already extraordinary horological achievements of the past.

Concord is part of the Movado Group Inc.

One of the world's premier watchmakers, Movado Group, Inc. designs, manufactures and distributes watches from ten of the most recognized and respected names in time: Movado, Concord, EBEL and ESQ Movado along with our Coach, HUGO BOSS, Juicy Couture, Lacoste, Tommy Hilfiger and Scuderia Ferrari licensed watch brands

Press Contact:
Michelle Nombrado-Micheli - CONCORD International Marketing Manager
MGI Luxury Group S.A.
Silver Tower
Place de la Gare 2B
Case postale
CH-2501 Bienne Switzerland
Office: +41-32-329-34-00

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