PRN: Attendance in FIFA's Global Stadium Reaches 230 Million

27/giu/2014 12.35.07 PR Newswire Turismo Contatta l'autore

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Attendance in FIFA's Global Stadium Reaches 230 Million

 
[27-June-2014]
 

ZURICH, June 27, 2014 /PRNewswire/ --

Brazil 2014 is proving to be a social, mobile #WorldCup as millions of fans #joinin across FIFA's official digital platforms.

     (Photo: http://photos.prnewswire.com/prnh/20140627/694196-INFO )

Attendance in the Global Stadium reached 230 million users by the end of the group stage, meaning that FIFA's digital live and social hub could fit the equivalent of 3,078 Maracanas inside to date.

FIFA's Global Stadium is the social, online and mobile hub for the World Cup matches where fans can follow the games live and engage with friends, worldwide fans, players, coaches and celebrities.

Football fans from every country in the world went through the virtual turnstiles to consume more than 7.5 billion page impressions of official World Cup digital content.

FIFA's mobile and social platforms contributed to the record-breaking crowds who engaged with FIFA's digital platforms, with 79 million fans connecting to World Cup content on mobile devices as the final whistle blew on the USA-Germany game.

The official FIFA app recently became the biggest sports event app of all time with a record 20 million downloads in just 26 days, the equivalent of 2,000 years of World Cup fan time and an average of 62 minutes per fan.

An impressive 358 million Facebook users were reached with official FIFA social content. FIFA's Twitter followers surpassed the 13.5 million mark, with an average of ten new followers per second recorded on the opening match day. The official FIFA World Cup Instagram app increased from 42k to 550k followers in seven days, a growth rate of over 1,000%.

Matt Stone, FIFA Head of Digital commented: "This is developing into the mobile and social World Cup. The Global Stadium reflects the sense of togetherness which the World Cup brings and the shared excitement which digital platforms offer. The strong growth in our mobile audience, particularly in the app, has kept fans engaged whether they are on the move or as a second screen companion."

You can read the full story on FIFA.com, direct links below:

English
French
Spanish
German
Português
Arabic

About FIFA's digital platforms 
FIFA.com is the world's official digital home of the FIFA World Cup and the online heart of football. It is also a one-stop shop for retail, event ticketing, accommodation and hospitality.

Via our official app and social media accounts, we encourage the billions of football fans to #JoinIn and share the excitement of the #WorldCup in FIFA's Global Stadium.

Constantly updated, FIFA.com offers the latest news, live scores from 197 world leagues, video highlights, historical data, exclusive interviews, behind-the-scenes access and - through the free FIFA.com Club - a global meeting point for people who love football.

Details of FIFA's core social media accounts, both for the FIFA World Cup, and other competitions, can be found here:

http://www.fifa.com/newscentre/social/index.html

 

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