PRN: Ooredoo's World Cup Campaign with Leo Messi

08/lug/2014 11:40:21 PR Newswire Turismo Contatta l'autore

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Ooredoo's World Cup Campaign with Leo Messi


LONDON, July 8, 2014 /PRNewswire/ --

Powered by Rewardisement technology from KnowledgeView 

Al Watan has launched a cross-media campaign powered by Rewardisement technology from KnowledgeView to run through the World Cup and Ramadan with impressive editorial and commercial engagements for audience.

The trendsetting Ooredoo's "Simply Do Wonders" campaign features a dynamic Rewardisement engaging video where the audience gets rewarded for their engagement with the ad. The campaign is making its debut with brand ambassador Leo Messi, across Asia, the Middle East and North Africa.

It is supported by a major social media campaign, "Simply Do Wonders", which encourages young people to upload videos of their football "street skills" to an Instagram account with the hashtag #MeetMessi.

"The new campaign marks the beginning of a new advertising age where technology is helping to reach audience on all platforms seamlessly and engage them with rewarding activities. We are proud to be part of this campaign and helping in bridging the gap between print and digital through LiveBridge and Rewardisement solutions" commented Ali Al Assam, CEO, KnowledgeView

You can download the alWatan NewsPad iphone app and try !!

You can see more about the Ooredoo campaign with Messi at 

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About KnowledgeView 

KnowledgeView Ltd is a UK-based company with headquarters in London and MENA regional office in Beirut. KnowledgeView has a unique combination of industry leaders on its Board and powerful publishing technology used by leading media players globally.

The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems, with over forty media companies and 5000 journalists using its Publish live systems. KnowledgeView has also established a leading position in mobile apps development on the iPad, iPhone, Android tablet and Web-mobile platforms.

KnowledgeView's client base extends over four continents with such names as Dow Jones Newswire, CNN, Geopolitical Information Service, Australian Associated Press, Qatar News Agency, Saudi Research and Marketing Group, Abu Dhabi Media, MarocSoir Group and Deloitte & Touche, to name a few.

Publish live suite of products and services enables publishers and news groups to create regional or thematic communities around news, deriving maximum revenues from subscriptions and advertising and extend their reach through easy multi-publishing to paper, Web, mobile iPhone and iPad as well as the Android platform and social networks.

KnowledgeView's RAPID Browser, the heart of 'Publish live Newsroom', is a powerful news management and editorial sharing system for automating acquisition and classification, setting the standard for the next generation of news management systems. RAPID Browser allows media groups to setup their own cloud-based Content Hubs for extending their reach into their communities and generating revenues from advertising and subscriptions.

For more information please contact

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