PRN: New Research Partnership: The Experiential Marketing Forum (EMF) and SpaceandPeople

05/ago/2014 15:20:34 PR Newswire Turismo Contatta l'autore

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New Research Partnership: The Experiential Marketing Forum (EMF) and SpaceandPeople


GLASGOW, Scotland, August 5, 2014 /PRNewswire/ --

The Experiential Marketing Forum ( is proud to announce that SpaceandPeople, a leading experiential media space specialist, will be providing the EMF with a research forum for monthly insights and trends relating to experiential activity.

The Experiential Marketing Forum, the largest global community of experiential marketing practitioners with 20,000 members, seeks to expand its role in the development and communication of fact-based research methods and insights.

Created from analysis of industry trends over the past five years, the insights from the research are predominately focused on experiential activity from shopping centres, but also include activity which has taken place in travel hubs, city centres, retail parks and garden centres.  "SpaceandPeople is comprised of brilliant people that can provide our community with brilliant insights," says Erik Hauser, the EMF's founder.

Nick Hill, Sales Director of SpaceandPeople says "We have found a significant increase in brands using experiential marketing activity to truly engage with customers and deliver quantifiable ROI results. Different sectors have employed various tactics and methods to create memorable experiences for the public and it's been interesting to identify the trends associated with this. We are excited about working with the EMF and gaining access to a greater knowledge base to gain further insights into the best platform (high street, city centre, shopping centre, train station, etc.) to use for specific campaigns."

About The Experiential Marketing Forum

The Experiential Marketing Forum (EMF) is the centre of knowledge for experiential marketing and related subjects. The EMF has several features that help teach individuals about experiential marketing methodology and related topics. The EMF community has 20,000 members from around the globe, and currently is translated into 11 languages. The EMF is a virtual "think tank" of professionals, students and others who share ideas and keep abreast of trends in media on a daily basis. The Experiential Marketing Forum can be found at

About SpaceandPeople

The SpaceandPeople Group is the leading international media specialist representing 750+ venues with a weekly footfall of 70 million. The Group markets, sells and administers space in high footfall venues, including shopping centres, city centres and travel hubs. As the media owner of promotional spaces, we offer consumer brands the opportunity to promote their products through direct consumer engagement with experiential marketing events.


Experiential Marketing Forum
Erik Hauser

Dawn Clarke

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