PRN: Mapi expands Global Patient Insights & Engagement services

12/ago/2014 13:30:23 PR Newswire Turismo Contatta l'autore

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Mapi expands Global Patient Insights & Engagement services


YARDLEY, Pennsylvania, Aug. 12, 2014 /PRNewswire/ -- Mapi expands their Patient Recruitment & Engagement services with the appointment of Kelly Franchetti to the newly created position of Executive Director, Global Patient Insights & Engagement.

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Patient recruitment, engagement and retention are critical aspects of global Observational Research and Patient Registries. As the complexity and durations of these programs increase, Mapi continues to develop novel solutions that enable life science companies to meet their regulatory requirements and payer expectations.

"Mapi is committed to remaining the undisputed global leader in Patient-Centered research services. The expansion of our Patient Insights & Engagement team offers our client's additional expertise to integrate patient recruitment and retention best practices," commented James Karis, Mapi's CEO.

In her new role, Ms. Franchetti will leverage existing Patient-Centered services including Mapi's industry leading direct-to-patient, Patient-Centered Outcomes, Language Services and Data Analytics capabilities as well as helping to establish new Patient Insight services.

Ms. Franchetti brings nearly 2 decades of direct patient experience gained in both hospital and industry settings including CROs, healthcare technology, patient research and hands-on patient care across multiple therapeutic areas. Ms. Franchetti has additionally been involved in the development and moderation of Advisory boards, patient HCP and KOL forums as well as collaboration and partnering with Patient and Clinical Advocacy groups. This collective experience positions her to contribute significant insights into how patients think regarding their treatment options, and consequently the best way to approach patient recruitment and retention strategies.

Ms. Franchetti is based in Mapi's Philadelphia office and will work closely with the Real World Evidence groups in Lexington, Ky. Lyon France and Mapi's global Epidemiology team. To learn more about Mapi's Patient-Centered Research capabilities visit

About Mapi:

Mapi is the global leader in Patient-Centered research services including Real World Evidence, Post-Marketing, Registries, Linguistic Validation, Health Economics, Strategic Market Access and through the Mapi Research Trust; the largest library of Clinical Outcome Assessments.

With over 40 years of experience in administering and developing insight from Real-World Evidence. Mapi supports Life-Science companies, Government Funded Health agencies, Health Technology Assessment (HTA) providers, Accountable Care Organizations (ACOs) and Regulatory bodies in gathering and evaluating data on Therapies, Pharmaceuticals, Biologicals, and Medical devices. Visit for more information.

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