PRN: What Makes a Woman 'Smart'?

03/set/2014 11:48:50 PR Newswire Turismo Contatta l'autore

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What Makes a Woman 'Smart'?


LONDON, September 3, 2014 /PRNewswire/ --

Every girl has someone they aspire to be when they are growing up - be it a family member, teacher, friend or celebrity - but what is it that makes these women smart and successful to us?

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New research from Clinique has revealed that when asked to define what makes a woman smart and successful, 62% of British females said she needs to be true to herself and more than one in five (22%) 25-34 year-olds believing she needs to be ambitious. Half of the respondents said that in order to achieve success a woman should be confident, with 40% saying she must be strong. 

More than half of the women surveyed (54%) said they believe independence is a trait that best represents the modern woman, followed closely by 51% who said juggling family and work.  In contrast to this, just over a quarter (27%) said the modern woman is best represented by her career.

Taking a look at women in the media, three in ten felt that both Kate Middleton and Helen Mirren best represented women, but interestingly only 1.5% felt that women are accurately portrayed in the media. What they really felt defined the modern woman was independence (54%) and being able to juggle a family and work (51%). Seven in ten women felt that the modern-day woman is under more pressure to do and have it all than they were a generation ago, and with more than four in ten believing that honesty (47%), intelligence, determination and commitment (41%) are the real keys to success, are we mistaken in thinking that a successful career is all that makes us 'smart'? 

Tonight, the Red Women of the Year Awards - which includes the Smart Woman award, in association with Clinique - will be acknowledging women who they believe to be smart and will be attended by a host of celebrities.

Available at Clinique counters nationwide now

CLINIQUE SMART CUSTOM-REPAIR SERUM RRP £48.00/ €60.00 30ml, £68.00/ €80.00 50ml 

For stockist details, telephone +44-(0)870-034-2566 or visit

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