PRN: Publishing for the PreK-12 Market 2014-2015

09/set/2014 17:44:02 PR Newswire Turismo Contatta l'autore

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Publishing for the PreK-12 Market 2014-2015


DUBLIN, Sept. 9, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Publishing for the PreK-12 Market 2014-2015" report to their offering.

Publishing for the PreK-12 Market 2014-2015 from Simba Information is the leading resources for expert analysis of the highly competitive PreK-12 school market. A changing market for instructional materials, tools and resources and an industry in transition from tradition print books to smart digital resources make this report an essential tool for understanding the dynamics that impact the types of instructional resources most in demand in the school market and how providers are meeting that demand.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market in a single-source format in this completely updated annual report. With increasing funding beginning to re-open opportunities in the school market, this edition focuses on where schools are putting their resources, how technology is addressing school needs and how publishers and other resource providers are adjusting business models, sales and! marketing to address these opportunities.

Topics in Publishing for the PreK-12 Market 2014-2015 include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
  • Drivers of segment growth
  • Impact of emerging technologies
  • Exclusive textbook/ instructional materials adoption information
  • Leading publishers/providers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • Trends in acquisitions, mergers and partnerships
  • Competitive analysis of leading publishers/providers
  • Market segment projections through 2017

Key Topics Covered:


Executive Summary

Chapter 1: Industry Size and Structure

  • Introduction
  • Instructional Materials Sales Rise in 2013
  • Textbooks Rebounded in 2013
  • Courseware Generates Strongest Growth in 2013
  • State Level Tests Prepare to Rebound
  • Digital Supplementals Settle In
  • Print Supplementals show Resilience
  • Manipulatives Adapt to Changing Market
  • Common Core Powers Trade Book Demand
  • Video Streams into Schools
  • Classroom Magazines Find Niche
  • Electronic Media Projected to Capture 30.6% Share in 2014
  • Competitively Speaking: Pearson Generates Most Revenue
  • Discovery Education Leads in Operating Margin
  • Companies Restructure
  • Making Changes to Marketing and Sales
  • Mergers and Acquisitions
  • Tech Firms Make Education Moves
  • Advancing Tech Capability in 2014

Chapter 2: Enrollment and Demographics

  • Introduction
  • Public School Enrollment on the Rise
  • Private Enrollment Has Been Declining
  • Charter School Enrollment Booms 33
  • Online Enrollment Growing but Hard to Track
  • Enrollment Patterns Vary Across the States
  • Fastest Growing Counties for K-12 Enrollment
  • High Poverty Schools are a Target
  • Schools Growing More Diverse
  • Special Needs Students Are a Growing Population
  • State-Funded PreK Advances Paused

Chapter 3: Funding

  • Introduction
  • Funding Rises Over Ten-Year Period
  • Average State Per-Pupil Spending on Materials Trends Down
  • 2014 Funding Stabilized after Passage of Budget Bill
  • 2015 Budget Proposed, Prospects Dim
  • Title I Helps Low-Achieving Students in High-Poverty Areas
  • Race to the Top Continues with Changes
  • Investing in Innovation Continues
  • School Improvement Grants Continue
  • Tapping Special Education Funding
  • E-Rate Funding Update Will Boost School Connectivity
  • State-Level Funding is Improving
  • State Preschool Spending Stalls

Chapter 4: Textbooks and Adoptions

  • Introduction
  • Textbook Segment Drivers and Disrupters
  • Transition Means Print/Digital Mix
  • OER Becomes an Option
  • Publishers Shift Strategic Gears Toward Digital and Adaptive
  • McGraw-Hill Navigates Digitally
  • EMC Repositions as New Mountain Learning
  • Digital Must-Have: Adaptive Form
  • Textbook Market: Adoption States and Open Territories
  • Flexibility is Favored
  • Reading Drives Elementary Sales in 2013
  • Math Tops Reading/Language Arts in 6-12 Segment
  • Houghton Mifflin Harcourt Tops 2013 Adoption Publishers Scorecard
  • MHE Secures Second Place
  • Pearson Places Third
  • Adoptions Outlook in 2014 and Beyond
  • Adoption States Still Focused on Reading, Math
  • Texas Turns Out for Math and Science
  • STEMscopes Accelerates
  • Texas Postpones 2016 Proclamation
  • Florida Slowly Release 2014 Approved List

Chapter 5: Supplementary Materials

  • Introduction
  • Supplemental Market Sales
  • Schools Shift Toward Digital Supplementals
  • Courseware Sales Grow Steadily
  • Digital Supplements Come from Many Sources
  • Video is Used More and More Freely Available
  • Print Supplements Benefit from Common Core
  • Trade Books Benefit from Common Core
  • Classroom Magazines Offer Non-Fiction Content
  • Manipulatives Market Soft for Now
  • Future of Supplementals

Chapter 6: Outlook and Forecast

  • Introduction
  • 2014 Continue a Path of Improvement
  • Longer Term: 2013-2017
  • Company Profiles
  • Amplify
  • Cambium Learning Group
  • Cricket Media
  • Discovery Education
  • Goodheart-Willcox
  • Houghton Mifflin Harcourt
  • K12 Inc
  • McGraw-Hill Education
  • Pearson
  • Rosetta Stone, Inc.
  • Scholastic Corp.
  • School Specialty
  • Scientific Learning Corp.

For more information visit

Media Contact: Laura Wood , +353-1-481-1716,

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