PRN: Pure Oud Oil brand Fragrance Du Bois expands into the Middle East

11/set/2014 07:12:52 PR Newswire Turismo Contatta l'autore

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Pure Oud Oil brand Fragrance Du Bois expands into the Middle East

 
[11-September-2014]
 

- Fragrance Du Bois sets tongues wagging and noses twitching in the haute perfumery world of the Middle East.

SINGAPORE, Sept. 11, 2014 /PRNewswire/ -- As the only fragrance brand in the world to guarantee the use of only sustainably sourced Oud oil - from its very own plantations - Du Bois' creations are creating quite a storm among some of the world's most discerning perfume aficionados. Hand crafted by some of the world's leading and most innovative perfumers, Du Bois' fragrances are exotic, complex, elemental and extraordinary.

Photo - http://photos.prnasia.com/prnh/20140911/8521405190-a
Photo - http://photos.prnasia.com/prnh/20140911/8521405190-b

Openings

Some of the perfumes are formulated in Fragrance Du Bois' own perfumery - located in the foothills of Grasse, Cote d'Azur, France - providing a superb range of intoxicating scents for its newly opened boutiques in Singapore's iconic Fullerton Hotel, and Kuala Lumpur's luxury mall at the Starhill Gallery. Curiosity and fascination have given rise to feverish interest in a brand that has garnered a cult following around the world in record time.

Award Winning

Although relatively new in the market, Fragrance Du Bois is already gathering in the accolades, after one of its perfumes - created by 5th generation Master Perfumer Francois Merle-Baudoin - was shortlisted in the world's top 10 new fragrances at the Art and Olfactory Awards in Los Angeles, USA. Clients across the Arabian Gulf and the wider world already include royalty, high-profile celebrities and VVIPs alike.

Boutique

"Given the level of interest we have had from clients and retailers across the Middle East," says Parisian Brand Director and spokesperson Chloé Kurzmann, "we have decided to focus on opening boutiques and retail outlets with retailers and luxury goods outlets that match our clientele."

She continues, "You will never see our brand on the high street as a mass market brand. All of our creations are hand crafted, using 100% pure and organic Oud oil, with a selection of vintages; all supplied from estates managed by Asia Plantation Capital. People don't just visit our boutiques to buy a perfume. They come to immerse their senses in a unique olfactory experience that will help match their Oud-based fragrance to their specific personalities. Additionally, our perfumers or 'Noses', can work with a client on a specific fragrance created by hand, uniquely for them. Even when it comes to a choice of box and presentation for your perfume, our clients can select from a range of presentation cases, hand crafted by artisans, and in a choice of luxury finishes from velvet to the finest natural leathers and hides."

Demand

Recent reports suggest that the annual market for Oud fragrances in the Middle East alone, is 6.1 billion Saudi Riyals, and Du Bois, with its unique and incomparable range of fine and bespoke fragrances, intends to offer its products across the Middle East, with planned openings in Saudi Arabia, Dubai, Abu Dhabi, Bahrain and Doha already in progress.

One of the world's leading and most respected authorities on fine fragrance, Roja Dove, recently published a short film on the value of Oud and its importance to the world of haute perfumery - with particular focus on its place in Middle Eastern culture. Roja Dove's own range of fine fragrances include some sumptuous Oud-based accords, and he is so eminent in his field that he has been entrusted with running the refinery on the 5th Floor in Harrods, London - unquestionably one of the world's most prestigious fine fragrance emporiums, frequented by many of the Gulf's elite when visiting the United Kingdom.

Sustainability

Business Development Director for Asia Plantation Capital Gary Crates says, "The demand for our Oud oils and woodchips in the Middle East and Asia has grown exponentially in recent years, and it's very much as a result of global brands such as Tom Ford - along with respected experts such as Roja Dove - understanding the importance of this mystical and luxurious ingredient. This has led to a wider appreciation of its values, and the importance of consistent and sustainable supplies of 100% pure Oud oil, which we can provide."

He continues, "The market for Oud and its products has grown consistently since records began in 1880, appreciating at 4% per annum during that time, and by 15% per annum over the last two decades. This is according to CITES and Traffic Reports, and we believe that growth will continue, year on year. Most gratifyingly," Crates concludes, "we have the support of leading environmentalists and organisations such as the Prince Albert of Monaco Foundation, which has played a big part in raising and broadening consumer awareness."

Passion

It's clear that Oud and fragrances produced from this ultimate of nature's ingredients will continue to be enjoyed for generations to come, thanks largely to responsible and accountable companies such as Asia Plantation Capital, as well as socially and environmentally responsible fragrance brands such as Fragrance Du Bois. With continued research, innovation and the dedication of perfumers and academics such as Roja Dove, the momentum is building in the quest to make the world and consumers aware of and able to experience this most mystical of products.

Notes to Editors:

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.

Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

Fragrance Du Bois, The Fullerton Hotel #01-07, 1 Fullerton Square, 049178 Singapore
Tel: + 65 653 657 71 | Email: pr@fragrancedubois.com


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