PRN: G.H.MUMM Launches the No. 1 Collection

22/set/2014 20:07:14 PR Newswire Turismo Contatta l'autore

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G.H.MUMM Launches the No. 1 Collection


SINGAPORE, September 22, 2014 /PRNewswire/ --

Continuing on its journey of Celebrating F1rsts, the official champagne of Formula 1® G.H.MUMM launches its first collection dedicated to the night. The N°1 collection was launched during the Singapore Grand Prix, the only Formula 1® race to take place at night.  

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The three cuvee collection, Gold, Black and Rosé, inspired by the passion of Formula 1®, convey the feelings derived from the celebration of being No. 1. Designed for the night the champagne compliments the unparalleled emotion of victory, perfect to toast and to share the joy of being N°1.

The power of Pinot Noir contrasts with the fruitiness of Meunier and the freshness of Chardonnay, creating a wine which is dry yet sweeter so that the champagne can be enjoyed all night long. The Gold and Black blends are dominated by Meunier, a highly aromatic grape variety valued for its fruitiness and completed with Pinot Noir and Chardonnay. The Rosé blend is dominated by Pinot Noir and is rounded off by the fruitiness of Meunier to reveal the full subtlety and elegance of Chardonnay.

G.H.MUMM Global Brand Director Louis de Fautereau commented: "We have taken the ultimate feelings of passion, adrenaline, and victory and created a champagne collection which symbolises this shared energy between both Formula 1® and G.H.MUMM."

Together the distinctive taste and glistening statuesque bottles of the N°1 range capture the spirit of celebrating the best and most prestigious moments.

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About G.H.MUMM 

G.H.MUMM is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, the world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, G.H.MUMM is the leading international champagne House in France and third worldwide*. G.H.MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2012

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