PRN: Fragrance Du Bois Launches Oud Amber Intense, the Official Perfume for the Amber Lounge at the Singapore Grand Prix 2014

23/set/2014 03:00:33 PR Newswire Turismo Contatta l'autore

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Fragrance Du Bois Launches Oud Amber Intense, the Official Perfume for the Amber Lounge at the Singapore Grand Prix 2014

 
[22-September-2014]
 

SINGAPORE, Sept. 23, 2014 /PRNewswire/ -- 'Dynamic', 'exciting', 'atmospheric'; words often used to describe the F1 night race in Singapore. Perfectly matching and complementing the ambience is the newly launched Oud Amber Intense by Fragrance Du Bois, the official perfume for the iconic Amber Lounge after-party in Singapore.

Photo - http://photos.prnasia.com/prnh/20140923/8521405472-a
Photo - http://photos.prnasia.com/prnh/20140923/8521405472-b
Photo - http://photos.prnasia.com/prnh/20140923/8521405472-c
Photo - http://photos.prnasia.com/prnh/20140923/8521405472-d
Photo - http://photos.prnasia.com/prnh/20140923/8521405472-e
Photo - http://photos.prnasia.com/prnh/20140923/8521405472-f

Reflecting the energy, passion and glamour that have become synonymous with the race itself, Oud Amber Intense is a specially created fragrance for Sonia Irvine, the Founder of the Amber Lounge. Developed by internationally recognised perfumer, Sandra Dziad, and based on the creative vision, personal tastes and entrepreneurial spirit of Sonia Irvine, Oud Amber Intense has a spicy citrusy opening, with notes of bergamot, tangerine, black pepper and cinnamon. It is a fragrance that exudes confidence and sophistication.

Flowers, fruity wood notes of neroli, rose, blackcurrant and patchouli infuse a warm heart, and are held together with an amber accord. The melange enraptures the senses, with a finish of musk and Fragrance Du Bois' signature 100% pure, natural and sustainably sourced Oud -- supplied exclusively from plantations managed by Asia Plantation Capital, and of the very highest quality. The combination brings to mind the warm fresh breeze of the sexy and mysterious Orient -- much like an evening party at the Singapore night race.

"I absolutely love Oud Amber Intense by Fragrance Du Bois," said Sonia Irvine. "Not least because it is a fully bespoke creation based on my preferences and vision, but also because it is unique, complex, and at the same time invigorating and fun. It's a wonderful reflection of what I have created the Amber Lounge to be. I am especially pleased to have Oud Amber Intense as the official fragrance for the Amber Lounge at this year's Singapore F1 night race, and to be launching it today at Fragrance Du Bois' first concept boutique at the Fullerton Hotel."

Oud Amber Intense is the third fragrance in a series that has been created for the Amber Lounge in previous races. Oud Noir Intense, which exudes danger, intrigue and night-time excitement, was the official perfume for 2013's F1 night race in Singapore. Sahraa Oud, with its sense of perfect stillness broken by unpredictable shifts of racing winds across the Arabian Desert, was created for the Abu Dhabi Grand Prix.

"Fragrance is something that is very personal to each individual," says Nicola Parker, Brand Director at Fragrance Du Bois. "We pride ourselves in being able to provide not only ready to wear scents, but also an experience in which we can guide our clients to a fragrance that suits them the best. It could be one that has already been created; or a semi-bespoke scent where we customise an existing fragrance to an individual taste. We also have a fully bespoke service, which involves a consulting process to learn about the client's preferences and personality, before creating something unique, and perfectly suitable."

Nicola continues, "Another distinctive aspect of our fragrances is that we use only 100% sustainable, natural, pure Oud of the finest quality. Because of the way in which Oud interacts with different ingredients, and also 'settles' on the individual's body in different ways, all our fragrances produce different aromas from one person to another. It's one of the extraordinary and delightful facets of using a substance as mystical and desirable as Oud."

Officially launching Oud Amber Intense to the world, Sonia Irvine, graced the Fragrance Du Bois Concept Boutique at the Fullerton Hotel, Singapore, autographing booklets that detail and profile Oud Amber Intense. Alexander Rossi of the Marussia F1 team, who will be one of the drivers on the catwalk during Amber Lounge's signature drivers Fashion Show, also joined the launch event. Guests visiting the Amber Lounge at the night race in Singapore will have the opportunity to experience Oud Amber Intense themselves, as Fragrance Du Bois will have its customised luxury fragrance trunk at the reception area, where they can sample various perfumes, as well as Oud Amber Intense itself. Oud Amber Intense will be retailed at all of Fragrance Du Bois' concept boutiques and concessions worldwide.

Supporting a Cause

Fragrance Du Bois is luxury with a conscience, and is committed to corporate and social responsibility. As a result of Fragrance Du Bois' commitment to using only sustainably sourced ingredients, the fragrance has been endorsed by the Prince Albert II of Monaco Foundation. 5% of the proceeds from the sale of the fragrance go to the Prince Albert II of Monaco Foundation and another 5% goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation -- created by HSH Prince Albert in 2006 -- is dedicated to the protection of the environment. The Brain and Spine Foundation is the official charity for the Amber Lounge Monaco 2014 -- a choice made by Sonia Irvine in light of former F1 driver Michael Schumacher's accident last December.

With the sale of each fragrance, Fragrance Du Bois will work with its sustainable plantation partner, Asia Plantation Capital, to plant one Aquilaria tree -- the source of the Oud oil in all Du Bois' fragrances -- and one teak tree, with the Plant Genetics Programme supported by the Thai Royal Family.

Notes to Editors

For further information, please contact:
Jacinta Rowe
Marketing and Communications Director
Email: jacinta@fragrancedubois.com
Office: +65 6634 4707
Mobile: +65 9698 9106

Adrian Heng
Group Marketing Director
Email: adrian.heng@fragrancedubois.com
Office: +65 6634 4707
Mobile: +65 9750 7440

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.

Fragrance Du Bois is known as Parfums Du Bois in France, and in non-French speaking markets, as Fragrance Du Bois.

A percentage of the proceeds from the sale of Oud Amber Intense will be donated to the Prince Albert II of Monaco Foundation.

Du Bois supports the actions of the Prince Albert II of Monaco Foundation.

About Asia Plantation Capital

Asia Plantation Capital is owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region, and globally, and is part of the Asia Plantation Capital Group of associated companies. Their focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which they operate.

Working closely with and supporting local communities is an underlying core principle of the APC business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.

Established officially in 2008, although operating privately since 2002, the group now has plantation and agricultural projects on four continents with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.

Promoting the use of certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector, which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.

About Amber Lounge

Amber Lounge was founded by Sonia Irvine, sister of former Ferrari F1 star Eddie Irvine, and was launched at the Monaco Grand Prix in May 2003. The premise was simple: the creation of a truly VIP party that reflected the glamour and exclusivity of one of the most prestigious sporting events in the world. Over the years, Amber Lounge has carved a reputation as a unique venue, where F1 drivers, celebrities, royalty and regular race fans, can come together to enjoy a stylish, fun night out. Amber Lounge parties have been hosted throughout the world, including Shanghai, Valencia and Barcelona. For 2014, Amber Lounge will also roll out the red carpet in Singapore, Austin and Abu Dhabi.

About the Prince Albert II of Monaco Foundation

In June 2006, HSH Prince Albert II of Monaco decided to set up his Foundation in order to address the alarming threats hanging over our planet's environment. The Prince Albert II of Monaco Foundation works for the protection of the environment and the promotion of sustainable development. The Foundation supports initiatives conducted by public and private organisations within the fields of research, technological innovation, and activities to raise awareness of the social issues at stake. The Foundation's efforts focus on three main sectors: climate change, biodiversity and water.

These three sectors are concentrated in one single ecosystem: the tropical rainforests. The environmental consequences at stake are, therefore, considerable, when we take into account that the tropical rainforests harbour more than 75% of the earth's biodiversity and that their destruction is responsible for more than 20% of greenhouse gas emissions.

As part of its actions to fight against deforestation, the Foundation launched the Wood Forever Pact, to promote the use of wood harvested from sustainably managed forests within the yachting industry.

Promoting the use of certified wood is the best way of preventing deforestation, protecting biodiversity and combating poverty in the tropical rainforest regions. For the yachting sector, which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.

Oud Amber Intense -- the Fact Sheet

The Perfume

Dynamic, fresh and exciting, Oud Amber Intense, crafted exclusively for Sonia Irvine, reflects the creative vision and entrepreneurial spirit that successfully inaugurated the glamorous Amber Lounge events. Regarded as the pioneer of the F1 nightlife experience, Sonia has been creating the most sought after post-race parties since 2003.

Drawing inspiration from the Orient, Oud Amber Intense has a spicy, citrusy opening, with notes of bergamot, tangerine, black pepper and cinnamon. Flowers, fruity wood notes of neroli, rose, blackcurrant and patchouli infuse the heart, and are held together with an amber accord. The melange enraptures the senses, with a finish of musk and Du Bois' signature 100% pure, natural Oud which is supplied exclusively by Asia Plantation Capital.

The fragrance was also released in a limited edition Marcel Franck bottle, created especially for the event, and crafted from hand-blown Venetian glass. With only 100 of these bottles in circulation, the fragrance will be sold in Du Bois' newly opened boutiques at The Fullerton Hotel in Singapore, and at the Starhill Gallery in Kuala Lumpur, Malaysia.

The Notes

Top Notes

Heart Notes

Base Notes

Bergamot, tangerine and

orange essential oils

Black pepper

and cinnamon essential oils

Cumin and saffron absolutes

Neroli essential oil

Rose and jasmine absolutes

Blackcurrant and patchouli

essential oils

Styrax and ciste essential oils

Benzoin resin

Peru balsam

Musk

100% pure, organic Oud oil

The Nose

Fragrance Du Bois' Master Perfumer, Sandra Dziad, weaves an almost alchemical magic with her innovations in perfumery. Dziad is a superb exponent of the art of bespoke fragrance creation, bringing a wealth of experience at world-renowned perfume houses such as Galimard, Jean Paul Gaultier and Chanel to her role with Fragrance Du Bois.

Dziad is at the vanguard of a young group of perfumers changing the face of the fragrance world. Inspired by nature, consumed by a passion for her art, she has created more than a thousand tailor-made fragrances -- many for celebrities of world renown.

With a depth of experience and a wealth of knowledge, Dziad's creations come from the heart and speak to the soul, invoking moods, stimulating emotions, and capturing the very essence of a person.

Dziad's first creation for Fragrance Du Bois cements her as a master of her craft. She will continue to compose fragrances at the Bastide Du Bois, a luxury villa in Grasse, where Du Bois provides clients with the ultimate experience; the creation of their own, unique fragrance, while luxuriating in comfort and immersing themselves in the ambience of the south of France.

CONTACT:
Fragrance Du Bois
Tel: +65 653 657 71
pr@fragrancedubois.com

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