PRN: Dr. Batra's® Healthcare Enters 1 Billion AED Hair and Skincare Market in UAE

24/set/2014 14.10.05 PR Newswire Turismo Contatta l'autore

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Dr. Batra's® Healthcare Enters 1 Billion AED Hair and Skincare Market in UAE

 
[24-September-2014]
 

DUBAI, UAE, September 24, 2014 /PRNewswire/ --

Dr Batra's is to retail through 5,000 stores and expects a turnover of 10 million AED by 2017 

Dr Batra's Healthcare unveiled its plan to enter the 1 billion AED hair and skincare market at a press conference at The Address Hotel in Dubai. The conference was addressed by Dr Mukesh Batra, Founder and Chairman, Dr Batra's® Healthcare.

     (Logo: http://photos.prnewswire.com/prnh/20140924/10107226 )

Speaking at the launch, Dr Batra said, "We are delighted to launch our uniquely formulated products in the UAE market. We have partnered with strong distribution partners like SMS & NMC Trading who will play a major role in bringing our products to the GCC and UAE regions respectively."

Dr. Batra added, "We have placed our products in 50 leading stores in the UAE. We aim to reach 5,000 stores by March 2017 and expect to reach a turnover of 10 million AED."

Commenting on the launch, Dr. B. R. Shetty, Founder, MD & CEO, NMC Healthcare said, "We are pleased to collaborate with healthcare giants like Dr. Batra's® Healthcare in Dubai. We are happy to bring Dr. Batra's uniquely formulated products for the benefit of consumers in the UAE region."

Dr Batra's Healthcare has launched an extensive range, comprising of hair and skincare products like Dr Batra's hair oil (contains olive oil and jojoba as rich sources of vitamins required for hair nutrition), Dr Batra's normal hair shampoo (with henna, a natural conditioning agent for hair), Dr Batra's hair conditioner (with amla which nourishes hair), Dr Batra's dandruff cleansing shampoo (with Thuja, a DHT inhibitor), Dr Batra's natural skin lightening cream (contains mulberries from Italy with natural skin lightening properties), Dr Batra's sun protection cream (with Echinacea that naturally protects the skin from harmful sun-rays), Dr Batra's natural anti acne cream (contains Oarweed that protects from ageing and Kombu, a Japanese secret of looking young) and Dr Batra's face wash (with Tea Tree Oil rich in antioxidant and anti bacterial properties.)

Dr. Batra's Healthcare launched its product range after years of extensive research and development and the products are safe, effective and clinically proven. Dr Batra's hair and skin range is specially formulated and designed by dermatologists and trichologists.

Dr. Akshay Batra, Trichologist and MD, Dr Batra's Healthcare was also present at the press conference. A vote of thanks was given by Mr. Ravi Narayan - Director, Strategic World LLC at the launch event.

Rayan Sheety
GolinHarris Dubai
T. +971-4-3323308
rsheety@golinharris.ae


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