PRN: World's Most Valuable Brand Corporations: 1. Apple, 2. Google, 3. Coca Cola Company

06/ott/2014 12:00:37 PR Newswire Turismo Contatta l'autore

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World's Most Valuable Brand Corporations: 1. Apple, 2. Google, 3. Coca Cola Company


VIENNA, October 6, 2014 /PRNewswire/ --

eurobrand - the European independent experts for brand, patent & IP valuation & strategy - has released its global brand value GLOBAL TOP 100 rankings, which examine more than 3,000 corporations in 16 industries, with comparisons of Europe, America and Asia.

Details and reports:

Apple remains the world's No. 1 brand corporation with a brand value of EUR 113,165 bn, followed by Google representing a value of EUR 67,471 bn (+22,7%) which overtook the Coca Cola Company with a brand value of EUR 64,775 bn.

LVMH remains Europe's most valuable brand corporation representing a brand value of EUR 39,351 bn (global rank 12), followed by Nestlé with a value of EUR 33,049 bn and AB Inbev representing a value of EUR 29,858 bn.

Gerhard Hrebicek, CEO of eurobrand and President European Brand Institute summarizes this year's major findings:

The Top 10 global brand corporations are US-based

The US brand landscape is dominated by IT & Technology, Consumer Goods and Financial Services and represents 46 out of the TOP 100 brand corporations. Europe represents 41 with Germans leading, whilst Asia is represented with 13 brand corporations.

Volkswagen Group No. 1 global automotive brand 

Highest growth in Europe shows global No.3 automotive brand corporation Daimler Group gaining +20.60% and Deutsche Telekom Group growing by +12.10%.

In Asia, China Mobile remains No.1 with a brand value of EUR 43,929 bn (global rank 11). Toyota shows the highest growth (+15.20%).

The upcoming eurobrandforum on October 8, 2014 in Vienna gathers international brand decision makers, focusing on Innovation and Brands with US- keynote speaker Tori Taheripour and OHIM-President Antonio Campinos. Program & registration: .

Press Contact:
Dr. Gerhard Hrebicek

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