PRN: The Economist Launches Its First Ever Daily Edition, to Provide Readers with a Concise Morning Briefing

07/nov/2014 01.00.16 PR Newswire Turismo Contatta l'autore

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The Economist Launches Its First Ever Daily Edition, to Provide Readers with a Concise Morning Briefing

 
[06-November-2014]
 

-- New daily edition, The Economist Espresso, gets readers up to speed on the global news agenda

LONDON, Nov. 7, 2014 /PRNewswire/ -- Today The Economist launches The Economist Espresso, the first daily edition in the publication's 171-year history. The Economist Espresso was developed to serve as a complement to the weekly edition of the publication and will perform the same function as The Economistâ€�”distilling what's important from the news and explaining what it means, providing readers with a trusted filter on world affairs. Available via iOS and Android smartphone apps or as an e-mail, Espresso is a concise briefing designed to be read on the go.

Logo - http://photos.prnewswire.com/prnh/20141106/157191LOGO

"The Economist has a long, rich and successful history of doing things differently from other media outlets and platforms," said John Micklethwait, editor-in-chief, The Economist. "This new daily briefing will expand our reach and utility as a smart guide to the forces that shape the future, as we analyse the political, economic, social, cultural and technological forces that are changing the world."

Published each weekday morning in three editions for the Americas, Europe and Asia, The Economist Espresso brings readers up to speed in just a couple of minutes. Displaying The Economist's characteristic brevity, clarity, opinion and wit, it provides an espresso shot of global analysis that can be consumed quickly as part of a morning routine.

"The Economist is already valued by its readers as the antidote to information overload," said Tom Standage, digital editor, The Economist. "Espresso does exactly the same thing, but on a daily rather than a weekly basis. Read this, and you're ready for the day."

The Economist Espresso can be accessed either via an iPhone or Android smartphone. You will be able to download The Economist Espresso as a free app from your device's app store. If you are a free reader, you will be able to view one article of your choosing from The Economist Espresso each day. If you are an existing subscriber with a digital element or if you have purchased a subscription to The Economist Espresso directly, you will have full access daily.

Access to The Economist Espresso is free for the first 30 days by registering on Economist.com. After the initial trial period, it is free to subscribers of The Economist in its digital formats. The subscription price for The Economist Espresso is £2.49 per month. To download the app, search for "Economist Espresso" on the App Store or Google Play, or visit economist.com/digital

About The Economist (Economist.com)

With a growing global circulation (now more than 1.55 million including both print* and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is now available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices.

Contact:
Rose Levy
Havas PR
+1-202-262-1635
Rose.levy@havasww.com


 

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