PRN: Sustainability Communications in a Nutshell - Practical Tips and Actions to Help you Succeed. 600+ Hours of Research in a 10 Minute Read

13/nov/2014 09:00:41 PR Newswire Turismo Contatta l'autore

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Sustainability Communications in a Nutshell - Practical Tips and Actions to Help you Succeed. 600+ Hours of Research in a 10 Minute Read


LONDON, November 13, 2014 /PRNewswire/ --

An extensive but quick and easy-to-use guide to help businesses improve how they communicate their social and environmental credentials has been launched by Clarity Sustainability.

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In an age where the average executive receives over 121 emails per day (according to a 2014 study by the Radicati Group) and sustainability remains a hot topic, managers can quickly be overwhelmed by suggestions on which steps to take to move the agenda forwards.

To aid these individuals and their organisations, Clarity Sustainability, the specialist sustainability communications agency, has undertaken over 600 hours of research and along with years of experience within the team distilled it into a 10-minute read. It cuts through the waffle, to suggest practical action points to implement in the organisation.

Some of the topics covered include:

  • The customer's perspective: "what's in it for me?"
  • Telling a compelling story
  • Making credible and genuine claims
  • Using creativity to boost engagement

To access and download the guide, visit:  Sustainability_Communications_in_a_Nutshell.pdf

Zoe Rowe, PhD candidate from Cranfield University led the research and identifies a clear need for such thinking: 'for many organisations and even whole markets, sustainability communications often seem to be a few years behind the application of wider marketing knowledge and efforts. The Sustain-affinity programme aims to make high quality resources available, sharing information in ways you can easily relate to'.

'The programme doesn't stop there," says Leigh Tymms, Director at Clarity Sustainability. "Over the coming months, the team will be drilling into some of the biggest challenges and opportunities in sustainability communications". Alongside a number of clients and specialist partners, Clarity Sustainability will be supplying summarised guides for communications relating to topics like recycling and energy saving, helping to share industry knowledge.

Background information: 

Clarity Sustainability are a specialist Sustainability Communications and Green Marketing agency located in Woburn Bedfordshire, UK

The Sustain-affinity series, launched in 2012 is available here:

A commitment has been made by the agency to continue the research into 2016.

The team welcome contact from any organisations that wish to be involved in contributing to the body of research and good practice being established over the next two years.

Leigh Tymms
T +44(0)1525-292-005
M +44(0)7929546839

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