PRN: Western Union Launches New Initiative to Hail Expatriates' Journeys in Their Host Countries

19/nov/2014 07:00:28 PR Newswire Turismo Contatta l'autore

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Western Union Launches New Initiative to Hail Expatriates' Journeys in Their Host Countries


DUBAI, UAE, November 19, 2014 /PRNewswire/ --

'My Yellow Brick Road' campaign invites expatriates to share their personal and professional stories in the GCC 

The Western Union Company (NYSE:WU), a world-leading money transfer company, today announced the launch of the 'My Yellow Brick Road' campaign, inviting expatriates in the GCC to talk about their journeys as migrants in their host countries.

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The campaign's theme derives its title from the popular children's novel 'The Wonderful Wizard of Oz'. In the novel the heroine Dorothy is a young girl who leaves her farmhouse because of a storm and embarks on a magical journey to the Emerald City. She is eventually able to return home, through power that she always had, and she becomes a changed person because she travelled along the Yellow Brick Road.

Western Union's 'My Yellow Brick Road' campaign calls on expatriates in the GCC to share glimpses of their personal and professional lives and asks them to share the proudest and happiest memories that illustrate their journey's meaning and accomplishments along their own yellow brick road. The online survey invites respondents to provide responses to multiple choice questions, in order to generate interesting stories about the experiences of living and working their host country that would move others and inspire them to think of their own successes.

About Western Union  

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of December 31, 2013, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs. In 2013, The Western Union Company completed 242 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers and 459 million business payments. For more information, visit

Company Codes: NYSE:WU
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