PRN: UnionPay International Joins Hands with Cultural Names for Overseas Brand Promotion

12/dic/2014 15:29:44 PR Newswire Turismo Contatta l'autore

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UnionPay International Joins Hands with Cultural Names for Overseas Brand Promotion


SHANGHAI, Dec. 12, 2014 /PRNewswire/ -- By partnering with big cultural names including the British Museum and the Louvre Museum, UnionPay International, the international business arm of China UnionPay, is making efforts in the field of culture and art for its overseas brand promotion.

Chinese visitors who went abroad recently will find the "UnionPay" logo, mostly seen in overseas shopping centers, now appears at the Champs Elysees Avenue in Paris, the Singapore River and the brochures and tourist maps of the British Museum and the Louvre Museum.

Cai Jianbo, CEO of UnionPay International, said "Culture and art is a language beyond borders. The active participation of UnionPay International in the field of culture and art brings a sense of intimacy to the visiting UnionPay cardholders and promote UnionPay's image as an international brand."

As it becomes more influential around the globe, the "UnionPay" logo is used by many merchants overseas as a means to attract customers.

The certification authorities in Australia and the British Tourist Agency have incorporated UnionPay card acceptance into the certification of travel agency merchants and the "Welcome China" program.

Recently, as the sole title sponsor, the UnionPay logo also appeared on the scene of the 2014 MAMA, the top-level music festival in Asia, bringing UnionPay closer to popular culture.

In the Christmas Lighting activity in the Champs Elysees Avenue in Paris, hundreds of UnionPay roadside flags flied alongside the Champs Elysees Avenue, known as "the most beautiful avenue in the world". In the "Riverside Christmas" celebration in Singapore, UnionPay International, together with the non-profit organization Singapore River One (SRO), lit up the Christmas tree along the Singapore River.

UnionPay International was the sole sponsor for the English, Chinese and Korean versions of the British Museum commemoration brochures. Since 2012, UnionPay International has also cooperated with the Louvre to provide Chinese tourists with tourist maps in Chinese.

The UnionPay card acceptance in France has covered almost all places frequently visited by tourists. All ATMs and well-known merchants in the UK accept UnionPay cards.

During the most recent 20 tourist cities and 10 resort islands promotion, UnionPay cardholders can enjoy special offers in cultural attractions including Sentosa in Singapore, Museum of Modern Art in New York and Elite Bookstore in Taiwan, as the UnionPay service network extends to cover more types of consumer places.

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