PRN: Global Online Ad Spending Market 2015-2019: Key Vendors are Facebook, Google, Microsoft and Yahoo!

PRN: Global Online Ad Spending Market 2015-2019: Key Vendors are Facebook, Google, Microsoft and Yahoo!.

16/dic/2014 13.23.46 PR Newswire Turismo Contatta l'autore

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Global Online Ad Spending Market 2015-2019: Key Vendors are Facebook, Google, Microsoft and Yahoo!

 
[16-December-2014]
 

DUBLIN, Dec. 16, 2014 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/3chbkx/global_online_ad) has announced the addition of the "Global Online Ad Spending Market 2015-2019" report to their offering.

http://photos.prnewswire.com/prnh/20130307/600769

Data driven advertising is one of the major trends being witnessed by the market. It enables advertisers to track the performance of their ads with ease. By monitoring certain performance tracking criteria such as the number of clicks, the number of sales, the number of actions, the total value of sales, the cost of campaigns, total profit, CPC, cost per sale, cost per action, and ROI, advertisers can easily rate the effectiveness of their online advertisement campaigns and evaluate whether the objective of their campaign was achieved.

According to the report, one of the main drivers in this market is the increased spending on online advertising. With the increase in the number of internet users, companies have increased their online ad budgets for better targeting and positioning.

! Further, the report states that growing concerns over data security among consumers is one of the key challenges in the market. Consumers worldwide are concerned about securing the information they share online. Consumers are reluctant to make online purchases because they are afraid that the personal information shared with a company will not be kept confidential.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Format

08. Geographical Segmentation

09. Key Leading Countries

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landsc! ape

18. Key Vendor Analysis

19. Other Report! s in thi s Series

Companies Mentioned:

  • Facebook
  • Google
  • Microsoft
  • Yahoo!
  • Baidu
  • Linkedin
  • Millennial Media
  • Sina
  • Sogou
  • Soufun
  • Taobao
  • Tencent Weibo
  • Twitter
  • Youku

For more information visit http://www.researchandmarkets.com/research/3chbkx/global_online_ad

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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