PRN: Snacking Greats Metcalfe's Skinny and KETTLE® Chips Join Forces in Partnership Deal

12/gen/2016 13.11.30 PR Newswire Turismo Contatta l'autore

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Snacking Greats Metcalfe's Skinny and KETTLE® Chips Join Forces in Partnership Deal

 
[12-January-2016]
 

LONDON, January 12, 2016 /PRNewswire/ --

KETTLE® Chips buy 26% stake in the nation's most loved premium popcorn brand 

Metcalfe's skinny Ltd (Metcalfe's skinny) is delighted to announce a business partnership with KETTLE® Chips UK. The 26% stake investment will help Metcalfe's skinny with strategic and financial infrastructure to maximise the growth potential of the brand in the UK and Europe. The newfound partnership will significantly shake up the snacking sector with delicious taste and top quality continuing to be at the heart of both businesses. The Metcalfe's skinny existing management team will continue to operate the company independently in partnership with the influential support of KETTLE® Chips.

     (Photo: http://photos.prnewswire.com/prnh/20160112/321289 )

Popcorn is currently one of the biggest success stories in the UK snacking. Metcalfe's skinny has seen a growth of +67.4% YoY[1] and now has the highest share and widest national distribution amongst premium popcorn brands in the UK snacking market.

Julian Metcalfe and Robert Jakobi Co-Owners of Metcalfe's skinny commented, "We are very excited about the opportunity to expand the Metcalfe's skinny brand with the support and expertise of the KETTLE® organization. This is a positive step that we know will not only showcase the brand's potential but will benefit our customers in the long term too."

"We are very excited to acquire an interest in Metcalfe's skinny, which is an incredibly innovative, dynamic, fast-growing, premium brand appealing to 'foodie' consumers looking for lighter great tasting snacks," said Ashley Hicks, Managing Director of KETTLE® Chips UK. "We look forward to a long term working relationship with the management team to support their future growth ambitions in the on-trend, high growth popcorn snack category. "

Notes to Editors 

About Metcalfe's skinny Popcorn 

As the Co Founder of Pret A Manger and itsu, Julian Metcalfe is obsessed with delicious and healthy food. Back in 2009 he was fed up of stodgy snacks and wanted to create something that was lighter yet still tasty to replace unhealthier snacks. Metcalfe's skinny was born and is now one of the most loved popcorn brands in the UK. The full range comprises Metcalfe's skinny Popcorn, Metcalfe's skinny Popcorn Crisps, Metcalfe's skinny Popcorn Thins and Metcalfe's skinny Ricecakes.http://www.metcalfesskinny.com

About Diamond Foods 

Diamond Foods are a snack food and culinary nut company focused on making innovative, convenient and delicious snacks as well as culinary nuts true to our 100-year plus heritage. They sell their products under five different widely-recognized brand names: Diamond of California®, Kettle Brand® and KETTLE® Chips, Emerald® and Pop Secret®. Their mission is to honour nature's ingredients by making food that people love.  They are proud of their offerings, many of which are non-GMO Project verified and free of artificial flavors and preservatives and are committed to making great tasting products for their consumers. Diamond's products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information, visit the Company's corporate web site: http://www.diamondfoods.com

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1. Source: AC Nielson MAT value sales to 26th Sept 2015

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