PRN: Book Marketing 101: 6 Best Practices of Book Promotion

Book Marketing 101: 6 Best Practices of Book Promotion [14-January-2016] Penny Sansevieri illustrates how authors can channel simple marketing tactics to drive book sales NEW YORK, Jan. 14, 2016 /PRNewswire/ --Â As a small business owner turned author, you've spent months writing your book and are ready to move onto the next project.

Persone Amanda Eldridge Director, Having, Penny Sansevieri
Luoghi Europa, Medio Oriente, York
Organizzazioni UBM plc, Author Marketing Experts Inc., London Stock Exchange
Argomenti internet, informatica, software

14/gen/2016 21.05.00 PR Newswire Turismo Contatta l'autore

Questo comunicato è stato pubblicato più di 1 anno fa. Le informazioni su questa pagina potrebbero non essere attendibili.

Book Marketing 101: 6 Best Practices of Book Promotion

 
[14-January-2016]
 

Penny Sansevieri illustrates how authors can channel simple marketing tactics to drive book sales

NEW YORK, Jan. 14, 2016 /PRNewswire/ -- As a small business owner turned author, you've spent months writing your book and are ready to move onto the next project. However, your work isn't going to promote itself, so what's an author to do if they have little-to-no experience with book marketing?  

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

In her latest post on PR Newswire's Small Business PR Toolkit, Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc., provides six simple marketing solutions that all newbie marketers can benefit from.

  • Develop your fandom. Fans or super fans can be your secret weapon when it comes to book promotion. Building a loyal fan base is worth the effort when you invest in the fans that find you organically. Sansevieri suggests a reader survey once a campaign is completed to encourage book reviews or uncover feedback about their experience.
  • Pitch reviewers. Sansevieri suggests pitching five new bloggers a week for book or product reviews. These pitches will add up and once the reviews trickle in, the visibility can bring lasting benefits such as increased book sales and introductions to new readers.
  • Start a newsletter. Newsletters can go a long way in educating your readers and enticing them to come back for more. Ensure you have an opt-in button on your website and use valuable content (e.g.: a free chapter of your book) to encourage sign-ups.

To find out Sansevieri's three remaining simple book promotion best practices, read her article here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Ne! wswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906
Amanda.eldridge@prnewswire.com


Company Codes: LSE:UBM, OTC-PINK:UBMPY
blog comments powered by Disqus
Comunicati.net è un servizio offerto da Factotum Srl