PRN: Zeta Interactive Named to Gartner's Magic Quadrant for Digital Marketing Hubs

19/gen/2016 15:02:26 PR Newswire Turismo Contatta l'autore

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Zeta Interactive Named to Gartner's Magic Quadrant for Digital Marketing Hubs


NYC-Based Unicorn One of Ten Companies in World Listed in Two Magic Quadrant Reports for Marketing Tech

NEW YORK, Jan. 19, 2016 /PRNewswire/ -- Zeta Interactive, the big data and analytics company whose SaaS-based platform helps some of the world's most recognized brands acquire, retain and grow customers, announced today that it has officially been included in Gartner Inc.'s  "Magic Quadrant for Digital Marketing Hubs" report. Zeta Interactive's Marketing Cloud is one of only ten companies globally to be listed within this report, as well as Gartner's "Magic Quadrant for Multichannel Campaign Management" report.

This latest recognition builds on the momentum of a record-setting year for the company, which included: crossing $200 million in revenue, posting an all-time high in EBITDA, closing the company's largest acquisition of the CRM division of eBay Enterprise and raising $125 million, led by Blackstone Group's GSO Partners.

"We are delighted to be included in the latest Gartner report.  We feel it is an honor to be recognized by the leading analyst in our space.  Further, we believe this recognition is a testament to our unmatched set of assets and capabilities and reflects the tremendous work our team of a thousand plus professionals performs every day for our eight hundred plus clients," said David A. Steinberg, Zeta Interactive Co-Founder and CEO. "Over the year, we have invested heavily to build a world-class platform and world-class team that can help leading brands acquire more customers, keep the ones they have for longer and grow their value." 

Named one of the top 100 analytics companies by Forbes in 2015 and ranked #35 in Business Insider's list of Global Unicorns, Zeta will continue to invest in further innovation of its Marketing Cloud to provide an even stronger solution for the company's blue-chip client base in an increasingly complex environment.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Multichannel Campaign Management, Adam Sarner, Julie Hopkins, Jennifer Polk, Mike McGuire, 13 April 2015

Gartner, Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks, 05 January 2016

About Zeta Interactive:
Zeta Interactive is a big data and analytics company that helps leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses Big Data, advanced analytics and machine learning to power marketing programs for hundreds of Middle Market and Fortune 500 brands. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and additional 12 offices around the globe.

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