PRN: Korean Takes on the Korma

Korean Takes on the Korma [21-January-2016] LONDON, January 21, 2016 /PRNewswire/ -- hungryhouse.co.uk reveals what Brits will be eating in 2016Â Craving Korean: Fastest growing cuisine of 2015 Move over Korma: 2/3 of hungryhouse users are trying new things Street food at home?

Persone Sam Bristowe, Scott Fletcher
Luoghi Londra, Regno Unito
Organizzazioni Thai
Argomenti gastronomia, internet, alimenti, ristorazione

21/gen/2016 10.01.01 PR Newswire Turismo Contatta l'autore

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Korean Takes on the Korma

 
[21-January-2016]
 

LONDON, January 21, 2016 /PRNewswire/ --

hungryhouse.co.uk reveals what Brits will be eating in 2016 

  • Craving Korean: Fastest growing cuisine of 2015
  • Move over Korma: ⅔ of hungryhouse users are trying new things
  • Street food at home? The dishes that will make their way into British homes this year

hungryhouse.co.uk studied users' ordering trends over the last 12 months revealing an increase in trendy cuisines such as Korean, Thai and Caribbean, as UK residents look to bring street food in to their living rooms.

The online food ordering platform has found more and more customers each year are wanting to test their taste buds and try more adventurous cuisines, with ⅔ of hungryhouse users regularly venturing away from the nation's favourites of pizza, curry and Chinese.

Following the popularity of Korean at street food markets, the cuisine has grown by a massive 85.4% in orders, more than any other cuisine on the platform, indicating that many Brits are choosing to incorporate more exotic dishes in to their daily routine. Whilst Korean has been getting all the attention, it seems the humble Chicken Korma has decreased in popularity, by 28% compared with 2014.

Trendy favourites such as Thai and Caribbean have had a firm place in takeaway for a while, but last year saw people stepping out of their culinary comfort zone of Thai Green Curry, opting instead for Panang Curry. According to hungryhouse data, more than half of users would choose Panang Curry or something else over the more traditional Thai Green.

Also receiving numerous positive reviews and reorders is Curried Goat, which is set to surpass Caribbean favourite Jerk Chicken in popularity, indicating a growing curiosity for trying new things.

Scott Fletcher, CEO, hungryhouse.co.uk comments: "As we enter another year, it's great to look back and see how customers' ordering habits have changed over the last 12 months. Personally I think it's exciting to see the growing interest in different cuisines - especially the street food trend which is really starting to impact the industry.

"We're following these trends and continually adding more restaurants and cuisines to our platform so we can offer a wide variety of these new and exciting foods to our customers, as they become more adventurous with their top takeaway picks in 2016."

*Based on a hungryhouse survey of 9,349 users

PRESS PACK - IMAGES, ETC -  CLICK HERE

About hungryhouse.co.uk

hungryhouse is an online food ordering platform, enabling consumers to browse restaurant menus and read customer reviews then order and pay for a takeaway food delivery. Part of Delivery Hero, the world's largest online food ordering network, hungryhouse has over 10,000 UK restaurant partners, which ensures it is easy to discover new cuisines or choose from local favourites - it is the easy way to takeaway. The convenient website and mobile apps have made takeaway food ordering a quick and easy experience, with no additional cost to the consumer.

For all press enquiries and interview opportunities please contact:

PR Manager - Sam Bristowe / +44(0)2-03-287-0892 / sam.bristowe@deliveryhero.com

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