PRN: Africa Rising: Policies, Trends, and Business Conditions Shaping Growth Opportunities in Africa

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Africa Rising: Policies, Trends, and Business Conditions Shaping Growth Opportunities in Africa


DUBLIN, Jan. 21, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Emerging Market GrowthExecutive Insights on Nigeria and Kenya: Changing Business Environment and Emerging Opportunities" report to their offering.

The report authors get together to present an executive briefing on the new wave of emerging markets with a special focus on Nigeria and Kenya. Africa is expected to remain among the fastest-growing regions globally and local content policies (LCPs) appear to be increasingly shaping industry. Nigeria has implemented LCPs across oil and gas, automotive, and food and beverage industries, and Kenya has implemented LCPs across infrastructure and automotive industries. The briefing begins by identifying trends and growth opportunities for Africa as a whole, followed by a deep-dive analysis of Nigeria and Kenya.

Key Findings

- Three of the 10 fastest-growing countries of 2014 are located in Sub-Saharan Africa. Sub-Saharan Africa is expected to remain among the fastest-growing regions globally. - The World Bank's 2016 Doing Business report featured 5 Sub-Sub-Saharan countries - Kenya, Uganda, Benin, Senegal, and Mauritania - among the global improvers. - Africa has megacities (population over million), with another expected to emerge by 2030. Greater investments in infrastructure and energy are vital to manage rising urbanization. - Kenya, Uganda, Tanzania, and Mozambique have made oil and gas discoveries in the past decade. These countries are prioritizing local conten! t policies when framing oil and gas laws. - Rooting out militant activities is a top priority for both, Nigerian and Kenyan governments. In Nigeria, at least X persons have been killed since the start of the Boko Haram insurgency in 2009. - Nigeria's National Automotive Industry Development Plan 2014 eliminates tariffs on complete knockdown kits, thereby encouraging greater local assembly. The plan has attracted global automotive majors into Nigeria. - Investments across planned and upcoming projects in Kenyan road, rail, port, and airport infrastructure are estimated at $X billion.

Key Topics Covered:

1. Executive Summary

2. Africa - A Macroeconomic Outlook

- Top Regional Trends

- A Look into Sub-Saharan Africa's Economic Growth

- An Assessment of Foreign Direct Investment (FDI)

- Moving Towards Enhanced Intra-Regional Trade

- Sub-Saharan Africa's Evolving Business Environment

- Africa's Favorable Demographics

- The Urbanization of Africa

- Projects in Emerging Mega Cities

- The Mobile Money Platform Catches On

- Case Study - Success of M-Pesa

- Digitalization Across Healthcare and Education

- Power Sector Challenges

3. Nigeria in Focus - Nigeria - Country Snapshot - Key Political Trends - Evolving Local Content Policies (LCPs) - LCPs in Nigeria's Automotive Industry - LCPs in Nigeria's Food Industry - Economic Outlook

4. Kenya in Focus

- Kenya - Country Snapshot

- Key Political Trends

- Kenya's Growing Geothermal Capacity

- The Transport Infrastructure Boom in Kenya

- LCPs Across Kenya's Automotive and Food Industries

- Economic Outlook

5. Top 5 Predictions

6. Q&A with the Country Expert

For more information visit

Media Contact:

Laura Wood, +353-1-481-1716,


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