PRN: Frost & Sullivan's Paper on Traveller Behaviours Helps Amadeus Bag the B2B Marketing Award for Best Monthly Campaign

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Frost & Sullivan's Paper on Traveller Behaviours Helps Amadeus Bag the B2B Marketing Award for Best Monthly Campaign


LONDON, Jan. 26, 2016 /PRNewswire/ -- Frost & Sullivan's paper, Building a more rewarding journey, commissioned by Amadeus, a leading provider of travel software and technology solutions, is the second instalment of a two-paper series on evolving purchasing habits of travellers. Frost & Sullivan's paper built on the insights from Future Foundation's introductory paper titled Understanding tomorrow's traveller, and aided airlines in better understanding, preparing for and catering to emerging traveller segments. Amadeus harnessed this valuable information in its campaign, Future Traveller Tribes 2030, which recently won the B2B ! marketing award for best monthly campaign.

To download and have access to the full white paper please go to

Amadeus' campaign was designed to help clients sell their services more effectively and meet the unique needs of their future customers. It identified six distinct potential types of travellers in the global travel industry: Obligation Meeters, Simplicity Searchers, Reward Hunters, Social Capital Seekers, Cultural Purists and Ethical Travellers.

The Future Traveller Tribes 2030 campaign extracted optimum value from the research content to develop videos, an array of visuals, an online quiz and several infographics to engage with diverse audiences. The campaign was the most successful ever for Amadeus in terms of social media interactions and Google searches, and garnered more than 25,000 video views.

Frost & Sullivan is pleased to have partnered with Amadeus in scripting this success story. "This is an example of how Frost & Sullivan is working with companies across industries and helping them understand the changing customer landscape," explains Frost & Sullivan's Lawrence Lundy, who authored the white paper. "This leads to concrete strategies that can be implemented today to better serve customers and ultimately lead to growth."

Curious to learn more? Take the quiz and find out which travel tribe you belong to.

About Frost & Sullivan

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Chiara Carella

Corporate Communications â€�“ Europe

P: +44 (0) 20 7343 8314

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