PRN: The 3 Don'ts for Mobile Marketing

In an effort to help small business marketers better understand how to develop mobile tactics that will resonate with your audience, Chief Marketing Officer at BluePay, Kristen Gramigna, provides three common mobile marketing mistakes and ways to avoid them.

Persone Amanda Eldridge Director, Having, Kristen Gramigna
Luoghi Europa, Africa, Medio Oriente, New York
Organizzazioni UBM plc, London Stock Exchange
Argomenti internet, software, informatica

28/gen/2016 20.23.10 PR Newswire Turismo Contatta l'autore

Questo comunicato è stato pubblicato più di 1 anno fa. Le informazioni su questa pagina potrebbero non essere attendibili.

The 3 Don'ts for Mobile Marketing

 
[28-January-2016]
 

Latest Small Business PR Toolkit post discusses the common mistakes of mobile marketing

NEW YORK, Jan. 28, 2016 /PRNewswire/ -- Mobile marketing allows businesses of all sizes to deliver unique brand experiences to audiences on-the-go. In an effort to help small business marketers better understand how to develop mobile tactics that will resonate with your audience, Chief Marketing Officer at BluePay, Kristen Gramigna, provides three common mobile marketing mistakes and ways to avoid them. In her post, "3 Typical Mobile Marketing Mistakes," Gramigna discusses the following:

  • Variety. Don't limit the tactics that your mobile campaign includes. Mobile marketing doesn't only consist of text messages or display ads in apps â€�“ choose a variety of tactics or platforms to engage your users in a "surround sound" approach.
  • Seamless user experience. Regardless of your end goal, a mobile user's experience must be aligned throughout the entire process. If they are accessing an email on their phone, ensure that all links will take them to an appropriate m-commerce platform -- usability is key.
  • Creativity. While mobile devices are smaller and users may multi-task when accessing these devices, don't limit the creative ways you can engage with this audience. Consider utilizing video to deliver succinct but memorable messages. Gramigna cites a recent campaign for the Brooklyn Nets basketball team that used mobile and social media to execute a scavenger hunt for free tickets to a game.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

For further discussion on the three common mobile marketing mistakes, read Gramigna's complete article here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com


Company Codes: LSE:UBM, OTC-PINK:UBMPY
blog comments powered by Disqus
Comunicati.net è un servizio offerto da Factotum Srl